Business Development Manager

Posted 22 Days Ago
Be an Early Applicant
Princeton, NJ
Junior
Digital Media • Security
The Role
As a Business Development Manager at ISMG, you will focus on targeting enterprise organizations in the cybersecurity industry, engaging prospects, generating leads, and setting appointments for the sales team. Your responsibilities include conducting market research and developing relationships with clients to understand their needs and position ISMG's offerings effectively.
Summary Generated by Built In

Our Story
ISMG is a global intelligence & education firm & premier media organization dedicated solely to cybersecurity, information technology, artificial intelligence, & operational technology. With a diverse portfolio of over 20 brands, 38 digital media platforms, & more than 400 in-person & virtual events held annually, we connect with a global audience of over 1.8+ million subscribers. 
We’re able to leverage our advanced industry knowledge & vast network of media properties to provide customers with a variety of customized, targeted solutions to meet their unique organizational & marketing needs. Our portfolio of branding solutions includes Digital Marketing & Advertising, Global Events, Co-Branded Content, & Custom Research.
We’ve evolved even further the last few years & have grown into a vast conglomerate of business units ranging from cybersecurity training & human risk management, executive membership offerings, digital marketing agency services, intent-based intelligence, & more.
The Opportunity
ISMG’s Sales Division is the heartbeat of the organization & the work this team does is essential for our continued growth & success. As a Business Development Manager, you will focus on targeting enterprise organizations within the cybersecurity industry, aiming to understand their unique organizational & marketing needs & position the value of our solution offerings accordingly.
In this role, you will be responsible for generating new business leads by conducting in-depth market & territory research, identifying executive level decision makers within target accounts, engaging prospects through various cold & warm outreach tactics, pre-qualifying opportunities, & initiating the sale-cycle by setting appointments for our strategic team to execute on & continue driving through the funnel towards closing.
 
If you have a passion for winning, an appetite for learning, & a desire to accelerate your career within the cybersecurity & marketing industries, we want to speak with you! 
What you'll be doing

  • Developing a high level understanding of ISMG’s offerings across business units, & a strong base level knowledge of the cybersecurity landscape, to elevate prospecting communication with clients.
  • Identifying & securing sales appointments with target customers through diligent & targeted outreach via cold-call, email, & networking tactics. 
  • Establishing, developing, & maintaining positive business relationships with clients.
  • Achieving agreed upon KPIs, metrics, & performance outcomes within schedule. 
  • Executing the initial business development stages of ISMG’s integrated sale cycle which includes: 
    • Prospecting & Account Mapping
    • Lead Generation & Nurturing Campaigns
    • Opportunity Qualification & Appointment Setting


What you’ll bring for success

  • A Bachelor’s degree or Master’s (preferred) in Professional Sales, Marketing/Advertising, or related field(s)
  • 1-3 years of professional experience in a Business Development and/or Sales Development role targeting new customers within a B2B landscape
  • Experience targeting C-suite and/or other executive decision makers of enterprise-level organizations, ideally within Marketing, Branding, or Research/Content divisions
  • A marketing background and/or comprehensive knowledge/demonstrated understanding of digital marketing solutions & industry trends
  • Strong interpersonal & communications kills & a demonstrated ability to establish productive, professional business relationships 
  • Formal training in one or more sales methodologies such as MEDDIC, Value Selling, Challenger Selling, Sandler, etc. is preferred
  • Familiarity with Salesforce & CRM practices 
  • Outstanding time management, prioritizing, & organizational skills 
  • Willingness to learn & apply feedback to improve performance 
  • A solution-oriented & results-driven mindset with a desire to make a true impact 

Apply now! Visit www.ISMG.io for more information.

The Company
HQ: Princeton, NJ
516 Employees
On-site Workplace
Year Founded: 2006

What We Do

Information Security Media Group (ISMG) is the world’s largest media organization devoted solely to information security and risk management. Each of our 34 media properties provides education, research and news that is specifically tailored to key vertical sectors including banking, healthcare and the public sector; geographies from North America to Southeast Asia; and topics such as data breach prevention, cyber risk assessment and fraud. Our annual global Summit series connects senior security professionals with industry thought leaders to find actionable solutions for pressing cybersecurity challenges.

https://ismg.io/press-releases/

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