Business Development Manager

Position Summary

The Business Development Manager supports occupancy growth by building strong referral partnerships across the Sarasota and surrounding area healthcare network.

In this highly visible, field-based role, you will serve as the external ambassador for our communities—connecting with healthcare professionals, generating qualified leads, and strengthening our presence in a competitive senior living market.

Essential Responsibilities and Duties:

Relationship Building & Community Presence

• Develop and maintain strong referral relationships with hospitals, case managers, rehabilitation centers, physicians, home health agencies, hospice providers, and senior-focused professionals
• Establish a consistent and professional presence within local healthcare and community networks
• Represent American House at networking events, industry meetings, and community outreach opportunities

• Meet weekly with Executive Director to report progress on metrics: Growth in referral volume and quality, Conversion rates (lead → tour → move-in), Expansion of active referral network, Consistent outreach activity and engagement, Overall contribution to occupancy growth

Lead Generation & Occupancy Growth

• Generate qualified referrals that convert into tours and move-ins
• Build and manage a consistent external sales pipeline
• Track and monitor referral activity and conversion metrics using CRM systems (WelcomeHome preferred)

Outreach & Market Engagement

• Execute a structured weekly outreach plan including in-person visits, calls, and events
• Identify new referral sources and expand market reach
• Enhance visibility of the community throughout the local market

Market Strategy

• Leverage regional trends, including seasonal population shifts (e.g., snowbird activity), to drive results
• Build strong relationships with hospital discharge planners and care coordinators
• Monitor local competitors and provide insights to support strategic decision-making

Sales Team Collaboration

• Partner closely with internal sales teams to ensure seamless lead handoff and follow-up

Align on sales strategies, conversion goals, and occupancy targets

Qualifications and Required Experience:

• 3+ years of experience in outside sales, healthcare marketing, or senior living required
• Strong understanding of referral-based sales and relationship development
• Proven ability to build partnerships and drive measurable results
• Excellent communication, networking, and interpersonal skills
• Self-motivated with the ability to work independently in a field-based role
• Experience with CRM systems; Yardi preferred

Work Environment

• Field-based role with 100 % daily travel throughout assigned region and territory
• Frequent in-person meetings with referral partners and community stakeholders
• Occasional evening and weekend events

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American House Senior Living Communities is proud to be an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to equal employment opportunity regardless of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. Our hiring decisions are based on business needs, job requirements and individual qualifications, merit, and the ability to enrich the lives of those we serve.

DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this classification. All positions are subject to a criminal background check. A conviction in and of itself may not necessarily preclude employment.