Business Development Manager (Strategic Digital Products & Omnichannel)

Kramp is Europe's leading supplier of parts, accessories, and services for the agricultural industry. Although many people know us for our products and logistics network, we're also a highly digital and data-driven company. We're currently going through an exciting transformation, with a strong focus on innovation, technology, and creating the best possible customer experience for our customers across Europe. 

As part of this transformation, Kramp recently introduced a new operating model, with Omnichannel becoming a key strategic focus. The goal is to create a seamless customer experience across all digital channels and customer touchpoints. 

To support this ambition, we are looking for a  Business Development Manager (Strategic Digital Products & Omnichannel) to join our Digital Product & Innovation team.

Your Role 

In this role, you will be responsible for translating strategic objectives into actionable business plans by working closely with cross-functional teams across the organization. You will lead initiatives from start to finish, ensuring alignment between business requirements, strategic priorities, and successful execution. 

This is a unique opportunity for someone who enjoys combining strategic thinking with hands-on delivery, excels at stakeholder management, and wants to make a visible impact across Kramp. 

Business Development connects strategy to execution, turning ideas into validated business cases and scalable initiatives.  We lead and support initiatives that drive growth, innovation, and improve customer experience. Working across departments, we connect ideas, people, and execution. We have specialist skills in strategy (management consultants) and change management. 

• Develop business cases, including for large-scale, complex, or contentious projects, and make evidence-based recommendations to inform decision making about development opportunities. 

• Use data from a wide range of sources to analyze key themes and identify possible impacts on the business. 

• Identify and appraise development opportunities to ensure new developments are viable and feasible. 

• Interpret the business need and identify solution recommendations to business problems at a business unit level. Lead the improvement efforts that are within span of control at this level. 

• Explore and develop a detailed understanding of external developments or emerging issues and evaluate their potential impact on, or usefulness to, the organization. 

• Manage relationships with strategic internal clients and act as a business partner to them, building high levels of professional credibility and mutual trust, and mobilizing appropriate internal and/or external resources to support in delivering business strategy and plans. 

• Manage a portfolio of major projects in line with overall project management strategy. 

• Manage the production of project and workstream plans, ensuring that all activities are identified, are appropriately organized and resourced to deliver project objectives, and comply with the organization's project and program management framework. 

• Identify and evaluate complex, expertise-led solutions against a range of criteria to find the ones that best meet business needs. 

• Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns and reacting to these to support the communication of business information and decisions. 

Who are you?   

• Master's degree or equivalent work experience, with at least 6 years of experience in business development, program management, strategy consulting, or a similar role in a complex and fast-moving environment. 

• Strong strategic thinking, analytical, and problem-solving skills, with a data- and technology-driven mindset and the ability to turn insights into practical business actions. 

• Experience leading complex initiatives and working with a wide range of stakeholders, including senior leaders and C-suite executives. 

• Able to combine big-picture thinking with a hands-on approach, manage competing priorities, navigate uncertainty, and deliver results. 

• Excellent communication and presentation skills in English, with experience working across teams and supporting the development of less experienced colleagues. 

• Comfortable traveling regularly between our Utrecht office and Kramp headquarters in Varsseveld, with occasional travel to other locations as needed. 

What do we offer?   

We’re an ambitious, fast-growing, and financially strong organization. Naturally, you can expect: 

• 25 vacation days and 12 ADV days (based on a fulltime contract) 

• Flexible working policy in hours and location 

• Travel- and working from home allowance 

• Profit sharing bonus 

• Great budget for training and courses 

• Generous pension plan 

Procedure and contact   

If this role and its requirements excite you, we’d love to hear from you. Please apply via the application button and submit your CV and motivation letter. 

Even if you don’t meet every requirement but believe you’re a strong fit, we encourage you to apply and tell us why. 

Do you have a question about this role? Please don’t hesitate to contact Opal at [email protected] 

About us  
Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E-Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. The people at Kramp are enthusiastic, professional and involved. We speak our customers’ language, understand their challenges and earn their trust to exceed their expectations. Our promise “It’s that easy” is embedded in our culture and DNA.   

Working at Kramp means: