The Business Development Manager is responsible for leading the full sales cycle, which includes prospecting, needs assessment, proposals, pricing, and contract negotiation, resulting in closing deals with transit agencies and key partners throughout the western US. You will also function as a trusted advisor to prospects, guiding them toward INIT solutions that solve real operational challenges.
Are you a deal-closer wired for results? Passionate about innovative tech shaping the future of public transit? Ready to chase new opportunities and own your sales territory?
INIT Innovations in Transportation, Inc. is seeking a high-impact Business Development Manager based on the West Coast/California area to drive growth in the western United States. If you are energized by the hunt, excel at building trust, and thrive in complex B2B environments- this is your moment.
Who We Are
INIT is a global leader in intelligent transportation systems and fare collection technology. From smart validators to powerful back-office platforms, we help transit agencies modernize operations and elevate passenger experience. Backed by a strong international reputation and a growing footprint across North America, INIT is expanding- and we need bold talent to fuel our mission.
What You’ll Do
You are responsible for leading the full sales cycle, which includes prospecting, needs assessment, proposals, pricing, and contract negotiation, resulting in closing deals with transit agencies and key partners throughout the western US. You will also function as a trusted advisor to prospects, guiding them toward INIT solutions that solve real operational challenges.
Key Responsibilities
• Proactively identify and develop new business opportunities in the public transit sector.
• Build relationships with senior stakeholders and position INIT as a strategic partner.
• Lead the full sales cycle- from prospecting and needs assessment to proposals, pricing, and contract negotiation.
• Craft winning responses to RFPs and tenders in collaboration with cross-functional teams.
• Shape regional go-to-market strategies to increase market share and long-term pipeline value.
• Maintain detailed CRM activity (Salesforce), forecasts, and performance metrics.
• Represent INIT at key industry events, conferences, and customer meetings.
Who You Are
• Proven Closer: 5+ years of B2B sales success in transit tech, enterprise SaaS, or related industries.
• Hunter DNA: Relentless in pursuit, creative in approach, and disciplined in execution.
• Consultative Seller: You solve problems, build trust, and influence decisions by uncovering value.
• Public Transit Knowledge: Experience with transit operations, procurement, or funding processes is a plus.
• Independent Operator: Self-starter comfortable navigating long sales cycles and complex deals.
• CRM Power User: Proficient in Salesforce and the Microsoft Office Suite.
• Polished Communicator: Strong verbal and written communication skills with C-level gravitas.
• Curious: Asking the right questions opens doors others don’t even see.
• Bachelor’s degree in business, technology, or relevant experience in related field is preferred.
Why INIT?
• Lead with Innovation: Work for a recognized global leader in transit technology.
• Make an Impact: Your work directly shapes smarter, more accessible public transportation.
• Competitive Package: Salary + commission, 401K, and full suite of health benefits.
• Flex Your Time: Hybrid and remote flexibility for experienced professionals.
• See the Industry Firsthand: Travel up to 50% across North America and internationally.
Ready to Make Your Move?
If you're a sales professional with grit, curiosity, and drive - let's talk. Apply today and help transform public transportation with INIT.
Compensation:
The anticipated annual salary range for this position is $95,000-$135,000 depending on qualifications, location, and experience.
Location:
West Coast (U.S.). While open to candidates across the West Coast, preference will be given to applicants located in California for closer alignment with our customer needs.
Benefits:
INIT offers challenging tasks and responsibilities in a successful team with a pleasant working atmosphere and the opportunity for personal and professional growth. We offer a generous vacation package, 401K, medical, dental, disability, and life insurance.
INIT is an Equal Opportunity Employer
Qualifications Skills Required Microsoft Office - Outlook Expert Microsoft Office - PowerPoint Expert Microsoft Office - Word Expert Microsoft Office - Excel Expert Salesforce Expert Enterprise selling cycle Expert Education Required Minimum 3 Years Related Work Experience or better. Equal Opportunity EmployerThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- 5+ years of B2B sales success in transit tech, enterprise SaaS, or related industries
- Proven ability to close complex enterprise deals (hunter/closer)
- Experience leading the full enterprise selling cycle (prospecting to contract negotiation)
- Experience crafting responses to RFPs and tenders and working with cross-functional teams
- Proficient in Salesforce (CRM power user)
- Expert-level Microsoft Office skills (Outlook, PowerPoint, Word, Excel)
- Strong verbal and written communication skills with C-level gravitas
- Ability to travel up to 50% across North America and internationally
- Bachelor's degree in business, technology, or related field
- Public transit knowledge (operations, procurement, or funding processes)
- Location preference for California / West Coast candidates
What We Do
INIT is the worldwide leading supplier of integrated planning, dispatching, telematics and ticketing systems for buses and trains. For more than 40 years, INIT has been assisting transport companies in making public transport more attractive, faster and more efficient.
