Business Development Manager, Vietnamese Speaking

The role

We are looking to hire a Vietnamese speaking Business Development Manager to join our Sales team in Singapore.

You must have permanent residency in Singapore to be considered for this role.

Working at WGSN

Together, we create tomorrow 

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. 

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.   

Role overview 

This exciting role reports into the Senior Business Development Manager, South East Asia Lead. Your primary responsibility will be to generate new business within the Vietnam market, spanning various industries such as Fashion, Beauty, Retail, Interior Design, Hospitality, Food & Drink, FMCG, Sports & Outdoor, and Consumer Tech. You will be working closely with both SMEs and large enterprises to identify their needs and demonstrate how WGSN can benefit their business.

Working collaboratively, you will be expected to set up a mix of self-generated opportunities and those from inbound leads. You will be required to nurture opportunities by holding great discovery conversations with key stakeholders and delivering outstanding presentations.

This role gives you the opportunity to work with the world’s most creative people, selling the world’s leading consumer insight and trend forecasting suite of products. If you have a demonstrable track record of sales success, and you’re passionate about our key verticals (Fashion, Beauty, Interiors, Food & Drink, Sports & Outdoor, Consumer Tech) this is a great role for you.

The team

As a dynamic and driven Business Development Manager (BDM), you’ll join our team located in Singapore. In this role, you will have the opportunity to take ownership of your markets while driving growth and forging strong prospect relationships. You will have a proven track record in business development, excellent communication skills, and the ability to work independently as well as part of a close-knit team. If you are a self-starter who thrives in a collaborative and performance driven environment, we would love to hear from you.

Key accountabilities

• Developing and growing new business opportunities in the Vietnamese market
• Selling the WGSN suite of solutions to new clients
• Forecasting business accurately on monthly and quarterly outlook
• Key responsibilities include following up inbound leads, proactive approach to lead generation through research, social selling, networking, discovery calls and working closely with the marketing team and rest of the sales team to develop strategies to recruit new Enterprise level business prospects in your markets
• Arranging & attending meetings with prospects, making C-Level presentations including demonstration of the subscription site; drafting proposals and contract documents and consistent networking within the industry
• Working closely with the Account Management and Client Success teams to understand client’s usage of the solution, best practices and customer success stories to drive referral business




This list is not exhaustive and there may be other activities you are required to deliver.

Skills, experience & qualifications required

• Singapore Citizen or Permanent Resident
• Fluent in Vietnamese and English is essential
• Proven track record of consultative solution selling and understanding of subscription businesses
• Solid experience of working in sales, with the ability to connect with clients and colleagues from all walks of life Previous experience working within SaaS / information services a distinct advantage
• Outstanding communication and ‘hunter’ capabilities Existing network within target industry vertical(s) highly regarded
• Articulate, and able to present & communicate confidently with C-Level prospects
• A flair for strong relationship building and skilled in cold outreach
• A degree or equivalent experience in a relevant field is a bonus

More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.

Our values 

We Are Everywhere

The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We Are Future Focused

We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We Are Rigorous

We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

Our culture 

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

Inclusive workforce 

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.  

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.  

We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working. 

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

A Note for Recruiters 

Thank you so much for your interest in working with us at  WGSN!   Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together.  Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.