Business Development Manager- Training Services

Posted 3 Hours Ago
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Irving, TX, USA
In-Office
135K-150K Annually
Senior level
Appliances
The Role
Drive revenue growth for external electrical and technical training services through prospecting, consultative selling, territory planning, customer relationship management, proposals, negotiations, forecasting, and account expansion. Engage industrial, commercial, utility, and energy-sector decision-makers; coordinate customized training solutions with internal experts; manage the full sales process in CRM; and support customer handoff to training operations. The role requires up to 50% overnight travel and is remote/hybrid, preferably based in Texas.
Summary Generated by Built In
Overview

Overview

About Shermco

Since 1974, Shermco has become North America’s largest and fastest growing NETA-accredited electrical testing organization. Our focus is to make sure electrical power systems are functioning properly and safely. Additionally, our Professional Engineering Group, Rotating Machinery Division, Renewable Energy Services, and Field Repair and local Repair Service Centers, places Shermco in a position to handle all things electrical, all done with an emphasis on safety and client service. Shermco is ISO certified, a member of EASA, AWEA, PEARL and is accredited by NETA, PEV, SKF & ANAB. Shermco Industries is a founding member of NETA and has one of the largest field services divisions in the industry.


Shermco Industries is seeking an experienced strategic business development professional that will work with our External Training Services Team.


The position is remote/hybrid, but ideally, we would like this person to be located in the DFW or Regional Texas area(s).

Responsibilities
  • Drive revenue growth for Shermco’s External Training Services by identifying, developing, and closing opportunities for instructor-led electrical safety, technical, compliance, and workforce-development training with industrial, commercial, utility, and energy-sector clients.
  • Develop and execute territory, account, and market-development plans that align customer needs with Shermco’s external training capabilities, growth objectives, and target industries.
  • Prospect and qualify new business by engaging safety, operations, maintenance, engineering, human resources, and learning-and-development decision-makers and by assessing training requirements, audience size, delivery preferences, schedule, budget, and purchasing process.
  • Own an annual sales target and maintain a healthy, accurately forecasted pipeline sufficient to achieve revenue, margin, and new-account goals.
  • Serve as a consultative resource to customers by maintaining working knowledge of Shermco’s course offerings, delivery formats, instructor capabilities, applicable electrical safety standards, and prevailing workforce-training needs.
  • Represent External Training Services at customer meetings, industry events, conferences, trade shows, associations, webinars, and targeted campaigns; convert resulting interest into qualified opportunities.
  • Lead discovery meetings and site visits, then coordinate with training leadership and subject-matter experts to develop scopes, schedules, pricing, proposals, presentations, and customized training solutions.
  • Build and expand strategic customer relationships through regular account reviews, post-training follow-up, multi-site program development, renewals, and cross-selling of relevant Shermco services.
  • Manage the complete sales process in the CRM, including lead and contact information, activity, opportunity stage, probability, next steps, forecast, proposal status, purchase orders, and contractual requirements.
  • Act as the commercial handoff point between the customer and Shermco’s training operations team, ensuring sold commitments, course content, participant requirements, logistics, documentation, and follow-up expectations are clearly communicated.
  • Consistent collaboration with the ISR (Inside Sales Rep), Training Services Director, and VP, WMS to keep department initiatives and goals on track.
Qualifications
  • Bachelor's degree is desired but not required.
  • 5+ years of successful outside B2B sales experience, preferably in selling industrial training services such as NETA, Electrical Safety, and Electrical Equipment and Rotating Equipment Maintenance and Reliability. In lieu of this experience, we will consider sales experience in engineering, or heavy industrial markets with experience selling into O&G, Power Generation, and Renewables.
  • Demonstrated ability to be self-directed and highly motivated. 
  • Strong interpersonal, communication, written and oral presentation skills and solid understanding of profitability and other financial measurements. 
  • Strong sales skills including effective negotiating skills, ability to successfully interact with key customer decision makers and influencers, and ability to prospect new customers and forecast future business. 
  • Must be able to demonstrate technical knowledge and consultative skills. 
  • Required overnight travel up to 50% of the time.
  • Advanced computer skills with the following software: Excel, Word, Adobe, Microsoft Outlook.
  • Proficiency with CRM and lead software like Salesforce and Industrial Info Resources.

EQUAL OPPORTUNITY EMPLOYER | DRUG-FREE WORKPLACE

Shermco is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.  Shermco is a drug-free workplace.

NO AGENCIES PLEASE


Pay RangeUSD $135,000.00 - USD $150,000.00 /Yr.

Skills Required

  • 5+ years of successful outside B2B sales experience, preferably selling industrial training services or into engineering, heavy industrial, oil and gas, power generation, or renewable energy markets
  • Self-directed and highly motivated
  • Strong interpersonal, communication, written, and oral presentation skills
  • Understanding of profitability and other financial measurements
  • Strong prospecting, negotiation, customer decision-maker engagement, and sales forecasting skills
  • Technical knowledge and consultative selling skills
  • Ability to travel overnight up to 50% of the time
  • Advanced computer skills with Microsoft Excel, Word, Adobe, and Microsoft Outlook
  • Proficiency with CRM and lead software such as Salesforce and Industrial Info Resources
  • Bachelor's degree
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The Company
HQ: Irving, TX
885 Employees
Year Founded: 1974

What We Do

Shermco Industries is a provider of safe, reliable testing, repair, professional training, electrical outage planning, maintenance and analysis of rotating apparatus and electrical power distribution systems and related equipment for the light, medium, and heavy industrial base nationwide. Shermco specializes in industrial, utilities and wind generation technologies and the associated motors, generators, drives, switchgear and protective equipment. Founded in 1974 in Dallas, the company is comprised of two strategic business units; the Machine Services Division and the Engineering Services Division. Shermco's corporate location is in Irving, Texas, with service centers in Angleton, Austin, Cedar Rapids, Columbus, Des Moines, Houston, Minneapolis, Omaha, Port Arthur, San Antonio, Sweetwater, and Tulsa. Shermco Industries Canada is based in Regina, Saskatchewan, with service centers in Calgary, Edmonton, Saskatoon and Winnipeg. Shermco Industries has over 1200 full-time employees. The company is a member in good standing with the Electrical Apparatus Service Association (EASA), American Wind Energy Association (AWEA), Professional Electrical Apparatus Recyclers League (PEARL), and the InterNational Electrical Testing Association (NETA). Shermco is also a six time recipient of the ‘Best Places to Work'​ award, recognized by the Austin Business Journal as well as the Dallas Business Journal. For more information about Shermco Industries, visit www.shermco.com

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