Take the lead in developing smart grids and critical infrastructure across one of the fastest-growing regions worldwide.
LACROIX designs and manufactures high-end electronic solutions for critical infrastructures, including smart grids, smart water and smart lighting.
As part of its international growth strategy, the Environment activity is strengthening its commercial presence in the Middle East, where our smart water business is already established and smart grids represent a major growth opportunity as well as our street lighting solutions.
Job DescriptionThe Business Development Manager will be responsible for developing LACROIX’s smart grids & street lighting business in the Middle East, building market presence, structuring partnerships and driving long-term growth across Saudi Arabia and the GCC region.
Main Missions :
- Screen and structure the regional market (end users, integrators, distributors, partners),
- Develop strong relationships with customers, channel partners and system integrators,
- Identify and develop new partners; strengthen or replace existing ones when needed,
- Actively hunt for business opportunities and leads,
- Contribute to brand visibility and value perception in the region,
- Work closely with marketing and product teams to adapt offers to market expectations.
Role Specificities :
- Position based in Saudi Arabia, covering the GCC region (UAE, Qatar, Bahrain, Kuwait, Jordan, Egypt…),
- High autonomy in a market under strong competition.
Team / Interactions :
- Direct hierarchical reporting to the International Sales Manager,
- Close collaboration with marketing, product management and BU sales teams,
- Regular international sales reviews and regional meetings.
The profile we are looking for :
Must-have :
- Proven business development experience in smart grids or public energy infrastructure,
- Strong hunter mindset and ability to open new markets,
- Solid regional business network in the Middle East,
- Fluent Arabic and English.
Nice-to-have :
- Engineering or technical background,
- Experience working with system integrators and public sector customers.
What Is Offered
- A strategic international role in critical infrastructure markets,
- High autonomy and strong exposure to executive decision-making,
- Long-term career prospects, with potential to build and lead a local sales organization.
Skills Required
- Proven business development experience in smart grids or public energy infrastructure
- Strong hunter mindset and ability to open new markets
- Solid regional business network in the Middle East
- Fluent Arabic and English
- Position based in Saudi Arabia, covering the GCC region
- Engineering or technical background
- Experience working with system integrators and public sector customers
What We Do
LACROIX is an international technological equipment supplier and IIoT solutions provider whose ambition is to put its technical and industrial excellence at the service of a connected and responsible world. As a listed SME company, we combine the agility that’s essential to innovating in a constantly changing technological universe with the long-term vision to invest and build the future. LACROIX supplies safe, connected equipment to manage smart road infrastructure (signage, traffic management, street lighting, V2X) through its City activity, and by managing water and energy systems through its Environment activity. LACROIX also develops and produces the electronic equipment of its customers in the automobile, home automation, aeronautic and manufacturing industries and also the health industry through its Electronics activity. Instead of futuristic plans far removed from reality, we work with our customers and partners to build the link between the world of today and the world of tomorrow. We help them build the industry of the future and to benefit from the innovation opportunities that surround us. We also provide them with equipment from a smarter world.
