Business Development Manager - PE Law Firm Fund Formation

At Carta, our employees set out on a mission to unlock the power of participation in the private markets. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Business Development- Private Equity Law Firm Fund Formation Manager you will expand Carta’s distribution and market share by helping us deepen working relationships with key partners—and developing relationships with new ones. You will represent Carta as a valuable contributor to the Private Equity ecosystem, helping us to drive PE fund penetration. 

• Create champions for Carta’s fund administration products (fund formation, SPV formation, valuations, KYC/AML, Tactyc, among others) for private equity funds within the investment management ecosystem by partnering with, developing scalable strategies for, and engaging with law firm fund formation practices
• Generate referrals to private equity fund prospects from law firm fund formation partners by meeting with a certain number of law firm contacts monthly
• Work cross-functionally with Product, Delivery, Engineering, Implementations, Support, and Marketing to collect feedback from law partners, relay internally, and drive cross-functional conversations and roadmap for a strategy on deepening our mutual client penetration with preferred law firms
• Develop and execute strategies to convert law firms where Carta does not have deep relationships into preferred partners
• Coordinate and work alongside our Sales team to activate mutual books of business with law firms 
• Lead discovery on additional paths for Carta to add value to our law firm partners to drive new business to Carta
• Drive non-linear referral motions with law firm partners to reliably drive a 50%+ increase in referrals from law firm partners
• Create awareness of Carta’s fund and investor tools for venture capital and private equity funds 

• Represent Carta in the field, meeting with current and prospective partners and attending industry events on Carta’s behalf (up to 25% travel)

The  Business Development Manager, Private Equity Fund Formation Law Partners will represent Carta in-market and advance the company’s efforts to grow its network, deepen existing relationships, and develop additional business opportunities with law firm fund formation partners, counsel, associates, and other decision makers at law firms involved with supporting private equity fund managers and fund launches.  This BDM will manage outreach, events, go-to-market initiatives, product development, and other tactics with the goal of creating and growing a referral business with these law firm partners. 

The Business Development team works cross-functionally to drive ecosystem partnerships to accelerate our growing business. Ideal candidates will be energized by building and managing impactful external relationships, driving cross-functional collaboration, digging into data, finding scalable and repeatable best practices, constructing strategic communications, helping to change practices, and creating more owners across a rapidly evolving industry. 

You enjoy building lasting, productive relationships. You are curious and driven to key in on relationships and strategies that benefit all sides. You dig in to find ways to work with others. You are data-informed. You are empathetic with respect to the needs of our ecosystem partners. You have a strong moral compass. You are motivated by making a material impact on our business. You are energized by sharing your learnings with others. You roll up your sleeves to partner with colleagues from across the company to explore what’s possible and drive results. 

Qualifications

• Significant knowledge of Venture Capital/Private Equity funds and the broader industry
• Strong familiarity with how law firms support VC and PE funds 
• Relevant network of contacts within the community, specifically encompassing law firms 
• Strong communication, presentation, and networking skills, with experience leading meetings with key leaders and decision makers 
• Deep understanding of SaaS business models
• Relevant Business Development/Partnerships or other industry experience

Nice-to-Have

• Prior experience practicing as a fund formation / investment fund attorney, paralegal, or compliance provider
• Prior experience supporting back office functions at a venture capital or private equity fund
• Prior experience managing relationships with high-profile ecosystem partners, specifically law firm partners, but  including audit firms, investment funds, consultants, or other technology companies 
• Understanding of fund formation, regulations that apply to funds, fund administration, audits, or valuation services.

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: 

• $180,000 OTE - $225,000 OTE in SF and NY

Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.