Dentsu Creative

Business Development Manager (originator) (35)

Reposted 18 Days Ago

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Gurugram, Haryana, IND

In-Office

Senior level

AdTech • Marketing Tech • Software

The Role

The Business Development Manager will drive growth through strategic prospecting, consultative selling, and full sales cycle management in marketing analytics.

Summary Generated by Built In

As a Business Development Manager (BDM) specializing in Marketing impact measurement and Advanced Marketing Intelligence, you will be the driving force behind our growth in the high-stakes world of marketing analytics. It is a consultative, high-level engagement position where you will bridge the gap between complex data science and C-suite business objectives, helping brands navigate the post-cookie landscape to optimize their multi-million dollar ad spends, get intelligence about their place in the market, identify audiences and execute strategic & tactical campaigns.

Job Description:

Key Responsibilities

Strategic Prospecting: Identify and engage with decision-makers (CMOs, Heads of Analytics, Brand Managers) that manage significant cross-channel marketing budgets.
Consultative Selling: Lead deep-dive discovery sessions to understand a prospect's current measurement stack (MTA, Last-Click, etc.) and identify gaps that our offering can solve.
Product Evangelism: Simplify complex econometric concepts into compelling business narratives. You must be able to explain the "why" behind measurement, automation & data driven decision making
Full Sales Cycle Management: Own the process from initial outreach and technical scoping to contract negotiation and closing.
Collaboration: Work closely with the Data Science and Product teams to ensure the feasibility of proposed solutions and provide market feedback for the product roadmap.

Required Experience & Skills

Experience 5–8 years of experience in B2B SaaS sales, specifically within AdTech, MarTech, or Marketing Analytics.
Domain Knowledge - Strong understanding of Marketing measurement, Marketing Mix Modeling (MMM), brand strategy, and the evolving privacy landscape.
Communication -Exceptional ability to present technical data products to non-technical executives.
Analytical Mindset - Comfortable discussing R^2 values, p-values, and Bayesian frameworks and being able to explain why measurement will result in growth for the client's brand.

Location:

Gurugram

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Skills Required

5-8 years of experience in B2B SaaS sales within AdTech, MarTech, or Marketing Analytics.
Strong understanding of Marketing measurement and Marketing Mix Modeling (MMM).
Exceptional ability to present technical data products to non-technical executives.
Analytical mindset with comfort discussing statistical values and frameworks.

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The Company

6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.