Business Development Manager- Marketing

Technology Management Solutions (TMS) is a digital product engineering company; we help our clients design and build innovative products and solutions for modern digital experience. Working with our clients at various stages from conception to commercialization of software products.

We are seeking a dynamic Marketing/Sales Manager to lead our go-to-market strategy and drive customer acquisition for our SaaS product. This is a hybrid role combining marketing creativity with sales execution, ideal for someone who thrives in a fast-paced startup environment. You'll report directly to the CEO and play a pivotal role in scaling our user base from early adopters to widespread adoption. This is a full-time position, remote-friendly with occasional travel for events or meetings.

Key Responsibilities

• Marketing Strategy & Execution: Develop and implement comprehensive marketing plans, including content marketing, SEO/SEM, social media campaigns, email marketing, and partnerships to generate leads and build brand awareness.
• Sales Leadership: Manage the full sales funnel from prospecting to closing deals, including outbound outreach, demos, negotiations, and customer onboarding. Focus on B2B sales cycles for SaaS solutions.
• Lead Generation & Nurturing: Identify target audiences, create buyer personas, and use tools like CRM (e.g., HubSpot or Salesforce) to track and nurture leads through inbound and outbound channels.
• Product Positioning: Collaborate with product and engineering teams to refine messaging, create compelling product demos, and gather customer feedback to iterate on features.
• Performance Analytics: Track key metrics (e.g., CAC, LTV, conversion rates) using analytics tools (e.g., Google Analytics, Mixpanel) and report on ROI to optimize strategies.
• Team Building: As we grow, assist in hiring and mentoring junior marketing/sales staff.
• Budget Management: Oversee a lean marketing budget, prioritizing high-impact, low-cost tactics suitable for an early-stage startup.
• Market Research: Conduct competitive analysis and stay ahead of industry trends in SaaS to inform strategies.

• Bachelor's degree in marketing, Business, or a related field; MBA is a plus.
• 3-5 years of experience in marketing and/or sales, preferably in SaaS or tech startups.
• Proven track record of driving revenue growth in early-stage companies, with examples of successful campaigns or deals closed.
• Strong understanding of digital marketing tools and sales methodologies (e.g., inbound marketing, ABM, challenger sale).
• Excellent communication skills, both written and verbal, with the ability to craft persuasive narratives.
• Self-starter mindset: Comfortable wearing multiple hats in a resource-constrained environment.
• Technical aptitude: Familiarity with SaaS products and ability to quickly learn our platform.
• Willingness to travel up to 20% for conferences, client meetings, or networking events.

Good To Have

• Proficiency in tools like Google Workspace, CRM software, marketing automation platforms (e.g., Mailchimp, Marketo), and analytics dashboards.
• Experience with growth hacking techniques, A/B testing, and viral marketing.
• Knowledge of SaaS metrics and subscription-based business models.
• Creative problem-solving and data-driven decision-making.
• Passion for tech innovation and startups.

All your information will be kept confidential according to EEO guidelines.