By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalised than ever before. Learn more at geniussports.com.
WHAT WE DO:
Everything a sportsbook operator needs to manage their operation and grow profits – all powered by the finest live sports data available. Founded in 2000, Genius Sports’ is the leading provider of sophisticated data-driven software to regulated sportsbook operators around the globe. Our multi-award-winning technology is built to help our partners maximise their performance through engaging betting content and outsourced sportsbook management services. We’re the trusted partner to over 250 sportsbook brands including Sky Bet, bet365, William Hill and Flutter.
THE ROLE:
This is a hybrid, new and existing business, end-to-end sales role.
The successful candidate will have a proven track record of consistently achieving challenging sales targets and be able to demonstrate an ability to discover and understand client requirements, using a consultative approach to match products and services to those requirements. The successful candidate will be a driven individual who can demonstrate a desire to overachieve. They must have the ability to open doors with new prospects, whilst understanding the diverse range of products which can add value to these opportunities in different ways. They will be a natural communicator, with the ability to build and grow relationships with new prospects, and existing clients. They need to be an independent self-starter who can find and deliver business from new or existing betting organizations within EMEA, without the need to be tightly managed. They will be required to immerse themselves within the sports betting industry and to understand all technological and regulatory developments. They need to have the ability to understand our software / trading products at a high level although there is no requirement to have a technical background.
The candidate needs to demonstrate an ability to think creatively with regard to commercial arrangements and have excellent numerical, written and presentation skills. Further to this, the candidate will be able to follow internal sales processes as required such as updating CRM systems and other documentation in a timely manner.
Main Responsibilities
- Managing the entire end-to-end sales process with new Sportsbook prospects, from lead generation to contract closure
- Responsible for all commercial strategy and execution across selection of existing customers within EMEA, including all renewal and upsell sales processes
- Develop and manage a strong pipeline of opportunities, ensuring accurate forecasting and consistent progression through the sales cycle
- Work closely with product teams to position sportsbook solutions tailored to client needs
- Build and maintain strategic relationships with key stakeholders across the sports betting ecosystem
- Establishing new, collaborative relationships with leaders across the global sales team
- Identify and evaluate new market opportunities (regulated and emerging markets), including understanding local betting regulations and competitive landscapes
- Stay up to date with sportsbook trends, customer behavior, and regulatory changes to inform sales strategy and identify new opportunities
- Represent the business at industry events, conferences, and client meetings to strengthen market presence and generate leads
WHAT YOU’LL BRING:
- Minimum 2-4 years in a B2B consultative sales role selling bespoke solutions or products, with proven success
- Existing experience in a similar role within the Betting Industry or selling to Sportsbooks is highly preferable
- Excellent numerical and analytical skills as well as a high level of attention to detail
- Outstanding written and verbal communication skills, with the ability to communicate at all levels – in particular to present at board level
- Openness to travel and attend business conferences and events
- Desire to work within a close-knit team of like-minded, sports fans & individuals
We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.
As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.
One team, being brave, driving change
We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.
Let us know when you apply if you need any assistance during the recruiting process due to a disability.
Skills Required
- Minimum 2-4 years in a B2B consultative sales role selling bespoke solutions or products
- Existing experience in a similar role within the Betting Industry or selling to Sportsbooks
- Excellent numerical and analytical skills along with attention to detail
- Outstanding written and verbal communication skills, especially at board level
- Openness to travel and attend business conferences and events
Genius Sports Compensation & Benefits Highlights
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Leave & Time Off Breadth — Time off includes annual leave plus company‑wide days such as the Christmas‑to‑New Year break, World Mental Health Day, and a Volunteer Day, alongside a 30‑day work‑from‑anywhere “workcation” option. These elements indicate broad, distinctive paid time off coverage.
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Healthcare Strength — Health coverage includes medical insurance and access to local Employee Assistance Programs, and in the U.S. it is characterized as very good. This reflects strong core healthcare support.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include wellness resources like ClassPass in some markets, sports clubs, social events, and other lifestyle perks. These benefits extend support beyond core coverage to everyday wellbeing.
Genius Sports Insights
What We Do
Genius Sports is the layer between what happens on the field and how the world engages with it. Our solutions across the global sports ecosystem are underpinned by our next generation big data and artificial intelligence platform, GeniusIQ. By ingesting and computing multiple real-time data feeds, GeniusIQ powers a wide range of functions and applications across sports performance and officiation, fan engagement, advertising, and sports betting. Founded in 2001, Genius Sports is now one of the world’s largest sports technology companies, working with the likes of the NFL, NBA, EPL, FIBA, ESPN, Sky Sports, Flutter, DraftKings and 100s more. We're headquartered in New York and London, with offices in Los Angeles, Medellin, Tallinn, Sofia, Singapore, Lausanne, Manchester and Melbourne.
Why Work With Us
We are one team, being brave, driving change. Our company values help create a cohesive culture, where we think, feel and act like One Genius. We strive to create an environment where everyone feels a sense of belonging and the ability to make a difference, driving our vision to be everywhere in sports, redefining experiences through technology.
Gallery
Genius Sports Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.

