About ®em-trak & SRT Marine Systems
SRT Marine Systems plc (SRT) is a global leader in maritime domain awareness technologies, delivering systems and products that enhance maritime safety, security, environmental protection, and operational performance worldwide.
®em-trak is SRT’s internationally recognized AIS and marine communications brand, with a global network of over 5,000 dealers and distributors and a significant installed base across leisure, commercial, and government markets. Our portfolio includes AIS Class A and B transceivers, small vessel trackers and integrated VHF/AIS systems, with continued expansion into a broader connected marine ecosystem.
As we enter the next phase of growth in the Americas, we are seeking a commercially astute and strategically minded Business Development Manager to lead and shape our channel development across the region. This is a truly progressive role where you, as an individual, can and will make a huge impact on the future growth of the ®em-trak brand!
Overview
The Business Development Manager will spearhead ®em-trak’s strategic expansion across the U.S. and broader Americas, focusing on building a robust channel and market presence. This high-level, commercially driven role emphasizes strengthening distributor partnerships, activating dealer networks, and cultivating sustainable demand within key market segments; operating within a distributor-led model that relies on credibility, collaboration, and strategic alignment rather than direct control.
Key Responsibilities of the Business Development Manager
- Channel & Distributor Strategy: Optimize distributor performance, develop collaborative growth plans, and ensure alignment with ®em-trak’s brand, product, and margin objectives. Collaborate with manufacturers’ representatives to maximize territory coverage.
- Dealer & Installer Activation: Map and qualify dealer networks, identify high-potential partners, and lead enablement initiatives such as training and trade show engagement to drive demand and value propositions.
- Market & Segment Development: Prioritize high-value verticals (e.g., commercial retrofit, OEM, government), develop tailored strategies, and support OEM and integrator relationships. Provide market insights to inform product and pricing strategies.
- Demand Generation & Brand Positioning: Represent ®em-trak at regional industry events, enhance brand credibility, and support targeted marketing initiatives aligned with channel strategies.
- Cross-Functional Collaboration: Align regional efforts with global sales and product teams, relay market intelligence, and contribute to long-term regional growth planning.
Business Development Manager – what success looks like in the first 12 Months
- Clear channel segmentation and mapping.
- Enhanced distributor engagement and accountability.
- Activation and increased engagement of key dealers.
- Development of a structured pipeline within target verticals.
- Elevated market visibility and strengthened brand positioning.
- Be pivotal role in shaping ®em-trak’s growth in the Americas.
Experience (not exhaustive)
- Exceptional business development or regional sales within marine electronics or related technical sectors (aerospace, communications, etc.).
- Proven success in distributor-led markets and dealer network development.
- Experience collaborating with manufacturers’ reps.
- Strong commercial acumen with technical literacy to engage with OEMs, installers, and integrators.
- Marine electronics experience is highly advantageous.
Personal Attributes
- Strategic, disciplined, and commercially astute.
- Skilled in building credibility and partnerships within distributor-led environments.
- Confident communicator across all levels.
- Organized, focused on high-value segments, and resilient in a dynamic market.
- Motivated by sustainable growth rather than short-term wins.
Location & Travel
- Based in the U.S.A
- Regular travel across the Americas region required, including trade shows, distributor visits, and customer engagement.
Business Development Manager - What We Offer
- Competitive salary with performance incentives.
- Healthcare benefits.
- Flexible working arrangements.
Skills Required
- Proven business development or regional sales experience in marine electronics or related technical sectors (aerospace, communications)
- Proven success in distributor-led markets and dealer network development
- Experience collaborating with manufacturers' representatives
- Strong commercial acumen with technical literacy to engage OEMs, installers, and integrators
- Marine electronics experience
- Based in the U.S.A.
- Regular travel across the Americas (trade shows, distributor visits, customer engagement)
What We Do
SRT Marine Systems plc is a global leader in maritime surveillance, monitoring, management, and safety technologies. The company develops and supplies automatic identification system (AIS) based maritime domain awareness products and systems used by coast guards, fishery authorities, vessel owners, and infrastructure operators to manage and control their maritime domain, focusing on security, safety, and environmental protection.
