Business Development Manager, Alternate Channels

This is a marketing role spanning across Ecommerce platforms with performance marketing capabilities. You will be responsible for driving on-site visibility, on-platform engagement, and increasing conversion rates. This role involves collaboration with various departments, including marketing, IT, and customer service.

Key Responsibilities:

• Co-create promotions and campaigns with the eCommerce Manager to drive on-site visibility, on-platform engagement, and increase conversion
• Own all media responsibilities for the Ecommerce channel and drive innovation in digital activations
• Identify business/media objectives by customer and category
• Manage and optimize Search (CPC) and Display (CPM) campaigns
• Constantly optimize marketing activities to improve return on investment
• Ensure successful planning, execution, and optimization for key traffic KPIs via paid, organic, and own media channels
• Allocate budgets and analyse and recommend modifications to ad spends
• Collaborate with marketing and eCommerce teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline
• Test new channels and trends that drive traffic and conversions on and off-platform
• Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
• Manage agencies (e.g., media/creative) and create POs for campaign activation
• Liaise with brand, agency, and category teams on content toolkits, adaptation, and deployment to local platforms
• Be the custodian and owner of all on and off-platform visibility assets (A+ content, banners, creative, images, etc.)

Qualifications:

• Bachelor’s degree in marketing, Business Administration, Commerce, or a related field
• 2-3 years of experience in performance-driven marketing roles (FMCG industry knowledge is not mandatory)
• Hands-on knowledge of executing performance marketing campaigns
• Strong understanding of media metrics including ROAS, Conversions, Impressions, CTR, Clicks, etc.
• dComm media background is highly recommended

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
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