The Role
Manages the dealership’s Business Development Center and BDR team to achieve sales forecasts, appointment targets, customer follow-up standards, and financial goals. Oversees sales inquiries, reporting, advertising ROI, expenses, performance metrics, recruitment, training, and team motivation while maintaining effective coordination with dealership sales and service departments.
Summary Generated by Built In
Job Responsibilities:
- Ensure sales forecasts are achieved according to the agreed quarterly forecasts
- Manage BDC expenses so as to not exceed the agreed upon percentage of sales
- Ensure recording and reporting of all incoming sales inquiries.
- Produce weekly and monthly reports for the GM and other Senior Management
- Monitor advertising expense and its return on investment
- Establish performance targets for each Business Development Representative (BDR)
- Monitor and maintain BDC departments financial performance vs. budget
- Manage and lead the BDR team to achieve a minimum performance of 20% appointments from incoming calls
- Manage the BDR team to contact every unsold opportunity to measure satisfaction and to take or recommend the appropriate action
- Manage the BDR team to contact every sold customer in accordance with dealership and OEM standards
- Manage the BDR team to contact all customers during the survey period in accordance with dealership and OEM standards
Job Qualifications:
- Demonstrate organizational skill and be detailed oriented
- Ability to collect and analyze appropriate performance metrics- Create appropriate reports
- Ability to recruit, train and motivate the BDR team
- Always lead by example: outgoing, personable, energetic, team player
- Ability to interact with both senior and peer managers within the dealership
- Demonstrate an understanding and devotion to the business interests of the dealership
- Ability to create and maintain a professional work environment
- Maintain standards for delivering sales opportunities to the sales and/or service departments
- High school diploma or the equivalent. College level achievement preferred
- Ability to read and comprehend instructions and information
- Five years of automotive business development center experience
- Supervisory experience preferred
- Valid driver license
- Professional personal appearance
- Excellent communication skills
Skills Required
- Organizational and detail-oriented skills
- Ability to collect and analyze performance metrics and create reports
- Ability to recruit, train, and motivate a BDR team
- Outgoing, personable, energetic, and team-oriented leadership style
- Ability to interact with senior and peer dealership managers
- Understanding of and commitment to dealership business interests
- Ability to create and maintain a professional work environment
- Ability to maintain standards for delivering sales opportunities to sales and service departments
- High school diploma or equivalent
- College-level achievement
- Ability to read and comprehend instructions and information
- Five years of automotive business development center experience
- Supervisory experience
- Valid driver license
- Professional personal appearance
- Excellent communication skills
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The Company
What We Do
Founded in 1967, Parks Automotive Group is a family-owned and operated automotive retail group based in Kernersville, NC. It operates 21 franchises across North Carolina, South Carolina, and Virginia, offering new and pre-owned vehicle sales, maintenance, and service repairs. The company is dedicated to integrity and open communication through the 'Parks Promise' to provide an honest and efficient car-buying experience.
