It's fun to work in a company where people truly BELIEVE in what they're doing!
Our intention is to have employees who are passionate about making their personal mission statement come to life each day at work! Be it through providing healing, eradicating loneliness, contributing to efficiencies, streamlining processes, being dependable, sparking creativity or something else, the demonstration of HOW you do your job is just as important as WHAT you do in your job.
Alongside our valued employees, we are making a difference throughout the state of Ohio in the lives of those that need healthcare or those embracing the next chapter of their lives. Sustained members of our team demonstrate accountable behavior and share our values of customer service, innovation, integrity, inclusion, financial stewardship, leadership and care.
The Business Development Liaison is responsible for planning and implementing marketing and sales activities for home health and hospice by developing and maintaining referral sources, service coordination, promoting and communicating the image and philosophy of the organization, sales support to programs, and referral of patients to appropriate and desired services.
Essential Activities and Tasks
Business Development - 80%
Develops and maintains contact with key, targeted referral sources toward the generation of new referrals. Develops new referral sources and follows up with discharged patients to determine their need to re-establish services. Provides referral sources with current information on services.
Responsible for achievement of individual sales/volume goals as developed and prioritized by Director of Business Development. Develops and coordinates referrals leading to these programs. Coordinates and facilitates patient referral and intake, conducts, as needed, a pre-admission review of patients and obtains, as appropriate, written orders from physicians and Face to Face information as defined on form.
Develops the annual marketing plan with the Director of Business Development and participates in ongoing planning and marketing evaluation activities. Included are ongoing competitive analysis, marketing needs assessments, and tracking of referrals. Identifies opportunities for formal or contractual relationships with physicians and organizations.
Participates in activities and events that promote the image of the organization.
Participates in department and program planning meetings. Reports information to program staff on marketing issues and facilitates coordination of marketing activities.
Attends corporate and local training, as needed on sales and marketing principles methods.
Develops and maintains professional and positive relationships with community leaders, staff, all referral sources and families and patients needing hospice, home health or other community services.
Quality and Compliance Management - 15%
Maintains current knowledge of funding and government regulations.
Utilizes technology (netbooks, CRM, etc.) to effectively plan, maintain, and document marketing related activities.
Customer Service - 5%
Appropriately identifies needs of community adults. Coordinates education and program services to meet identified needs.
All other duties as assigned.
Qualifications
Education
Bachelor’s degree in a related field required; or
Current unencumbered license in the state of Ohio to practice as a Registered Nurse (RN) or Licensed Practical Nurse (LPN) required.
Experience
Two years sales/marketing experience required.
In absence of a degree or license, five years sales/marketing experience in home health or hospice required.
One year experience in a home health and/or hospice transition preferred.
Proficiency with Windows, Microsoft Office (Word, Excel, PowerPoint), and the internet required.
Proficiency with a contact management database required.
Other Requirements
Must be able to read, write, speak, and understand the English language.
Must possess a valid driver's license and acceptable driving record. Must be insurable under professional liability and crime coverage policies as specified by insurance carrier underwriting standards.
Working Conditions and Special Requirements
Sitting - Up to 8 hours/day
Standing - Up to 4 hours/day
Walking - Up to 2 hours/day
Lifting, transferring, pushing or pulling equipment/supplies - Up to 25 pounds
Driving - Up to 6 hours/day
Risk Category for Exposure to Bloodborne Diseases - III
Skills Required
- Bachelor's degree in a related field
- Current unencumbered Ohio RN or LPN license as an alternative to a related bachelor's degree
- Two years of sales or marketing experience
- Five years of sales or marketing experience in home health or hospice if lacking a degree or license
- One year of home health or hospice transition experience
- Proficiency with Windows, Microsoft Office, and the internet
- Proficiency with a contact management database
- Ability to read, write, speak, and understand English
- Valid driver's license and acceptable driving record
- Ability to obtain required insurance coverage
What We Do
Ohio Living is a faith-infused, not-for-profit senior living organization serving older adults throughout Ohio. It operates 11 life plan communities offering independent living, assisted living, skilled nursing, rehabilitation, memory care and long-term nursing, alongside home health, hospice, palliative medicine, physician and nurse practitioner services, and a Medicare Advantage plan. Its mission emphasizes compassionate, quality care supporting residents’ physical, mental and spiritual well-being.
