Business Development Lead

Rockstar is recruiting for a company shaking up the $46B office furniture industry to create work experiences for the 21st century: easy, flexible and smart so you can sit down (or stand) and get to work. Based in NYC and backed by the investors behind household brands and products like Peloton, Feastables, Eight Sleep, Caraway and Venmo, the company is an ambitious group of problem solvers innovating across design, software, health and logistics, looking for entrepreneurial teammates who do the same.

The company is shaking up the $46B office furniture industry to create work experiences for the 21st century: easy, flexible and smart so you can sit down (or stand) and get to work.

Based in NYC and backed by the investors behind household brands and products like Peloton, Feastables, Eight Sleep, Caraway and Venmo. An ambitious group of problem solvers innovating across design, software, health and logistics, looking for entrepreneurial teammates who do the same.

When the company launched in 2019, the original mission was making it easy for teams of all sizes to furnish a corporate office with the speed and cost of a big box store, but the ease, ergonomics and quality of high-end contract furniture. During COVID, that mission was put on hold to support the millions of new remote workers creating workspaces at home.

Now the world is changing again. Over the past two years, there has been a front-row view as many organizations have returned to the office, with more adopting a hybrid approach. The company is uniquely positioned to become the partner of choice for companies that want to create inspiring and ergonomic workspaces anywhere their team works, whether remote, hybrid, or in the office full-time—all without breaking the bank.

This is already happening: office products have achieved rave reviews from startups and landlords to F500 companies and institutions like Google, Shopify, LVMH, SpaceX and MIT. The Business division has been built to eight figures of annual revenue, and it’s time to take it to the next level, driven by partnerships in the commercial real estate ecosystem.

A Business Development Lead is being hired in San Francisco to drive revenue growth through commercial real estate brokerage and office designer communities. This is a new role and a critical one: the in-market lead for building relationships with commercial real estate professionals, activating a Jackson Square showroom and events calendar, and turning trusted local networks into repeatable referral engines. This role will play a key part in how the presence in the Bay Area grows, and how the trust of the people shaping today’s return-to-office landscape is won.

The ideal candidate thrives in fast-paced environments, knows how to open doors with a cold email, a warm handshake, or a great breakfast roundtable, and ideally has experience in commercial real estate, office furniture, or proptech. Energized by the idea of spending days out in the field, hosting showroom tours, co-creating sales kits with the team, tracking broker engagement and running monthly pipeline reviews to keep the flywheel spinning. The referral programs, talk tracks, and local playbooks that help the company turn great conversations into qualified pipeline will be built.

As the first hire in this function, there will be the opportunity to shape the role, the strategy, and the way the company shows up in the CRE ecosystem. If equal parts relationship builder, go-getter, and strategic thinker, this could be the perfect opportunity.

• Engage with the local commercial real estate community, meeting with brokers, designers, and other influencers in the office furniture purchase decision
• Map the local commercial real estate ecosystem and track progress vs. goals in HubSpot (e.g. number of brokers engaged within target brokerages)
• Run daily outreach across multiple channels (ie phone, email, LinkedIn, direct mail etc)
• Activate a quarterly field calendar (breakfasts, events, showroom tours etc)
• Leverage a Jackson Square showroom for client tours
• Co-create broker & A&D kits (one-pagers, case studies) to drive referrals
• Launch and optimize a broker referral program (tiers, talk tracks, incentives, deal registration process)
• Run monthly market pipeline reviews, identifying opportunity areas, risks and action plans
• Co-create thought leadership activities that drive attendance and build relationships

• Proven cold outreach success and experience with field/event activation
• Outstanding communication and presentation skills
• Excitement to build relationships in person - this is a full time, in-market position
• Willingness to work outside of the traditional nine-to-five, engaging clients over morning coffees and evening dinners, as needed
• Ownership mindset and bias toward action—comfortable rolling up sleeves in a lean, fast-paced environment to get things done
• Excels in cross-functional collaboration and thrives in ambiguity
• “Hunter” personality; persistent and resilient, with a track record of overcoming obstacles to get the job done

• 1-3+ years in commercial real estate sales or account management (brokerages, A&D or proptech)
• Deep understanding of commercial real estate principles and market dynamics. Fluent in the ‘language’ of commercial real estate.
• Existing Bay Area broker or A&D relationships
• Experience with partner program mechanics (tiers, co-marketing, MDF)
• Experience in commercial furniture, interiors, or workplace strategy—particularly with buyers involved in design, tenant improvement, or workplace planning
• CRM proficiency: lists, sequences, deal reg discipline
• A love for design, wellness, real estate and the built environment

• OTE: $135,000 USD