Business Development Lead OEM

Posted 2 Days Ago
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Delaware, PA, USA
In-Office
Senior level
Hardware • Information Technology • Industrial • Automation
The Role
Leads business development and sales growth within the industrial OEM sector. Identifies opportunities, develops market strategies, manages key customer relationships, generates and closes qualified leads, negotiates contracts, conducts technical presentations, monitors market trends, maintains CRM records, and reports pipeline performance. Collaborates with engineering, product development, marketing, and internal teams to tailor solutions and support successful contract execution and product delivery.
Summary Generated by Built In

Not just a job, but a career

Yokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries. 

Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.

About the Team
Our 18,000 employees work in over 60 countries with one corporate mission, to "co-innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.

Key Responsibilities: 

  • Business Development & Strategy: 

  • Identify, develop, and pursue new business opportunities within the Industrial OEM sector. 

  • Create and execute strategic business development plans to penetrate new markets and increase product sales. 

  • Understand market trends, customer needs, and competitor activities to provide actionable insights for the sales team and leadership. 

  • Develop pricing strategies and negotiate terms for contracts with clients. 

  • Customer Relationship Management: 

  • Establish and maintain strong relationships with key decision-makers, including OEM partners, manufacturers, and other stakeholders. 

  • Serve as the primary point of contact for key accounts, ensuring consistent communication and customer satisfaction. 

  • Coordinate with internal teams to address customer inquiries, concerns, and needs, ensuring the highest level of service delivery. 

  • Sales and Revenue Generation: 

  • Generate qualified leads through various methods, including networking, market research, and cold calling. 

  • Conduct presentations, product demonstrations, and technical discussions to close sales with OEM clients. 

  • Drive the sales cycle from prospecting through to closing, working with cross-functional teams to ensure seamless execution of contracts. 

  • Work with the existing Rep Channel as needed 

  • Market Analysis & Reporting: 

  • Monitor industry trends, new technologies, and regulatory changes to identify potential opportunities and risks. 

  • Maintain accurate records of sales activities, customer interactions, and opportunities in CRM systems. 

  • Provide regular reports to senior management on sales performance, pipeline status, and market insights. 

  • Collaboration & Cross-Functional Support: 

  • Collaborate with product development, engineering, and marketing teams to tailor solutions that meet customer requirements. 

  • Provide input to the marketing team on promotional activities and materials to support sales efforts. 

  • Act as a liaison between customers and internal teams to ensure smooth project execution and product delivery. 

Qualifications: 

  • Education: Bachelor’s degree  

  • Experience: 

  • Minimum 5 years of experience in business development, sales, or key account management in an industrial OEM or manufacturing environment. 

  • Proven track record of driving sales growth and successfully managing relationships with key industrial clients. 

  • Knowledge of industrial pressure, flow, and analytical technologies is highly desirable. 

  • Skills: 

  • Excellent communication and presentation skills, with the ability to engage with C-level executives and technical teams. 

  • Strong negotiation, problem-solving, and decision-making abilities. 

  • Ability to understand complex technical products and explain them to non-technical stakeholders. 

  • Results-oriented with a proactive, self-driven attitude. 

  • Strong organizational skills and the ability to manage multiple priorities and deadlines. 

  • Proficiency in CRM software, Microsoft Office Suite, and other sales-related tools. 

Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture.  We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status.  We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances.  Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.

Are you being referred to one of our roles? If so, ask your connection at Yokogawa
about our Employee Referral process!

Skills Required

  • Bachelor's degree
  • At least 5 years of experience in business development, sales, or key account management within an industrial OEM or manufacturing environment
  • Proven track record of driving sales growth and managing relationships with key industrial clients
  • Knowledge of industrial pressure, flow, and analytical technologies
  • Excellent communication and presentation skills
  • Strong negotiation, problem-solving, and decision-making abilities
  • Ability to understand complex technical products and explain them to non-technical stakeholders
  • Results-oriented and self-driven attitude
  • Strong organizational skills and ability to manage multiple priorities and deadlines
  • Proficiency in CRM software, Microsoft Office Suite, and other sales-related tools
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The Company
18,313 Employees
Year Founded: 1915

What We Do

Yokogawa Electric Corporation provides industrial automation, control, measurement, and information solutions for customers across energy, materials, life sciences, and other industries. Its offerings include distributed control systems, production-control software, pressure transmitters, process analyzers, programmable controllers, industrial recorders, and high-precision measuring instruments. The company also develops industrial IoT hardware, software, and cloud solutions, supported by engineering, project-management, and maintenance services for plant operators.

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