Business Development Executive

Business Development Executive – Role Tasks

Lead Generation and Data Management:

• Sourcing accurate contact details of potential clients from online sources like Apollo.io, LinkedIn, company websites, Google search, industry directories and business networks.
  

• Identifying decision makers such as Founders, Directors, Project Managers, HR Heads, and Procurement Managers of target companies.
  

• Maintaining and updating leads database in CRM systems or internal Excel templates.
  

• Tracking lead status, follow-ups, and conversation history regularly.
  

• Conducting outreach through cold calls, emails, LinkedIn messages and other channels to connect with potential clients.
  

• Preparing for client meetings through structured research about the company, industry and business needs.
  

• Having effective discovery calls or meetings in order to:
  

  • Understand the client’s business requirements and challenges.
    

  • Present the company’s services clearly.
    

  • Identify opportunities for partnership or sales.
    

• Preparing customized proposals and presentations based on client requirements.
  

• Coordinating with internal teams such as operations, product or technical team to create solutions for the client.
  

• Sharing quotations, service details and project timelines with clients.
  

• Following up regularly with prospects to move deals forward.
  

• Negotiating commercial terms while maintaining company profitability guidelines.
  

• Closing deals and converting prospects into paying clients.
  

• Writing professional emails to document discussions, agreements and next steps with clients.
  

• Building long-term relationships with clients for repeat business.
  

• Acting as the communication bridge between the client and internal teams during project execution.
  

• Maintaining records of leads, meetings, proposals and closed deals.
  

• Preparing weekly or monthly sales activity reports for the management team.
  

• Coordinating with marketing and operations teams to support business development activities.
  

Sales and Business Development Skills

• Lead generation and prospecting
  

• Cold calling and email outreach
  

• Client relationship management
  

• Sales negotiation and deal closing
  

• Understanding sales pipeline and sales cycle
  

• Clear verbal communication with clients
  

• Professional email writing
  

• Presentation and proposal explanation skills
  

• Active listening to understand client needs
  

• Basic understanding of the company’s products or services
  

• Knowledge of target industries and potential clients
  

• Awareness of competitors and market trends
  

• Ability to research companies and decision makers
  

• Using tools like LinkedIn, Google search, and business directories
  

• Maintaining accurate data in CRM or Excel
  

• Basic understanding of pricing, proposals and quotations
  

• Understanding client requirements and business problems
  

• Ability to identify new business opportunities
  

• Basic knowledge of CRM tools
  

• MS Excel and MS PowerPoint
  

• Email and online meeting tools (Zoom, Teams, Google Meet, etc.)