Business Development Executive

Location: Salford Quays (Hybrid)

Areas to cover : UK Financial Services & Insurance, plus Sri Lanka all-sectors

Join Apadmi as a Business Development Executive! 

Apadmi is a fast-growing global leader in mobile technology and integration, designing award-winning apps and solutions for top brands. From our headquarters in Manchester (Salford Quays) and offices in Edinburgh, Amsterdam, Poland, and Sri Lanka, our 450+ team of strategists, designers, and engineers transforms businesses through strategy, platforms, and systems integration. Recognised on The Sunday Times Best Places to Work list for three years running, we’re on an exciting growth journey -  and we want you to join us!

As a Business Development Executive, you'll play a key role in generating new business opportunities and building a strong sales pipeline through proactive outbound prospecting.

This is a true outbound business development role. Success comes from identifying opportunities, building relationships from scratch, and confidently engaging senior decision-makers through high-volume, multi-channel outreach.

We're looking for someone who thrives on prospecting, enjoys picking up the phone, and isn't afraid of hearing "no". If you're energised by creating opportunities where others see dead ends, this role will suit you.

• Research, identify and prospect into target accounts using tailored outbound campaigns.
• Build relationships with senior stakeholders through proactive cold calling, email, LinkedIn and other creative outreach techniques.
• Generate qualified sales opportunities that contribute to Apadmi's new business pipeline.
• Manage a consistent pipeline of activity using Salesforce, LinkedIn Sales Navigator and Salesloft.
• Collaborate with Growth Directors and Marketing to align outreach with strategic campaigns and target accounts.
• Initially, you'll focus on the UK Financial Services & Insurance market, alongside supporting growth across Sri Lanka. As our business evolves, your market and sector focus may change in line with business priorities.
• Represent Apadmi at industry events where appropriate.
• Consistently achieve and exceed activity, pipeline and opportunity generation targets.
• Continuously test, refine and improve your outreach approach to maximise results.

• Previous Business Development Executive (or Sales Development Representative) experience is essential, with a proven track record of generating outbound sales opportunities.
• Confident making outbound cold calls and engaging senior decision-makers.
• Experience working to activity, pipeline and opportunity generation targets.
• Experience selling into the Financial Services and/or Insurance sector is advantageous.
• Highly organised with excellent time management and prioritisation skills.
• Resilient, persistent and comfortable handling rejection.
• Curious, coachable and motivated to continually improve.
• Experience using Salesforce, LinkedIn Sales Navigator and sales engagement platforms is desirable.

What Success Looks Like

• You consistently generate high-quality meetings with target organisations.
• You become a trusted first point of contact for prospective clients.
• Your outbound activity is disciplined, consistent and creative.
• You work closely with sales and marketing to continually improve campaign performance.
• You're recognised as someone who doesn't wait for opportunities to appear - you create them.

• Be part of a collaborative, award-winning team with a vibrant culture.
• Unlock career growth through our Apadmi Academy and structured development opportunities.
• Hybrid working from our modern HQ in Salford Quays.
• The opportunity to play a key role in growing Apadmi’s international footprint.