The Role
Drive business development within modern trade channels by building relationships with key retail accounts, negotiating shelf space and promotions, achieving sales targets, coordinating merchandising and trade marketing, monitoring store performance, and collaborating with internal teams to execute category strategies.
Summary Generated by Built In
Modern Trade
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The Company
What We Do
Varun Beverages Limited is one of the largest franchisees of PepsiCo in the world, specializing in the manufacturing, bottling, and distribution of carbonated and non-carbonated beverages. The company operates extensive bottling plants across India, Nepal, Sri Lanka, and several African markets. As a key partner for the Pepsi brand, VBL manages the end-to-end process from production to distribution in geographically pre-defined territories.
