Business Development Executive

Reposted 21 Days Ago
Be an Early Applicant
Worcester, MA, USA
Hybrid
30K-35K Annually
Mid level
AdTech • Marketing Tech
The Role
Drive B2B sales across a local territory via phone, video and face-to-face meetings. Use consultative discovery to recommend digital marketing solutions (paid social, display, video, websites), research clients, source new and lapsed business, manage accounts, and consistently hit KPIs while travelling within the territory and attending the local office.
Summary Generated by Built In
At LOCALiQ, part of Newsquest Media Group, we’re passionate about helping local businesses grow through smart, data-driven digital marketing. As part of the digital sales team, you’ll be at the heart of that mission, working closely with SMEs to elevate their online presence and connect with the audiences that matter most.
This is a hybrid role that combines remote working with face-to-face client meetings, so it’s important that you live within or near your designated territory and have access to a vehicle for business use, along with a full UK driving licence. You’ll be out and about, building relationships, uncovering business needs, and recommending tailored solutions from our suite of digital products, including paid social, digital display, video, and websites. We will expect to see you in our local office to keep up to date on your progress and help develop your career and earning potential. 
We’re looking for someone who’s digitally confident, commercially minded, and passionate about helping businesses succeed. If you thrive in a consultative sales environment, can demonstrate expertise in B2B sales, and want to be part of a forward-thinking team that’s driving real impact in the local marketplace, we’d love to hear from you. Any prior experience selling digital marketing services or SaaS is advantageous. 

Key Responsibilities
  • Drive business-to-business sales through a mix of telephone, video, and face-to-face meetings with prospective clients across your territory.
  • Deliver consultative selling by identifying customer needs through effective questioning and discovery, then recommending the most suitable digitally-led solutions.
  • Conduct thorough research into each client’s business or industry vertical to ensure tailored and relevant proposals.
  • Maximise marketing spend within your category or territory by continuously sourcing new and lapsed business opportunities.
  • Maintain a high standard of account management, ensuring strong customer relationships and excellent service at every stage.
  • Grow your unique customer base through strategic territory planning and proactive competitor awareness.
  • Identify and pursue new business opportunities from a variety of sources, including inbound leads, referrals, and self-sourced prospects.
  • Consistently meet and exceed key performance indicators (KPIs), including call volumes, meaningful conversations, booked meetings, and timely follow-ups.

Skills, Knowledge and Expertise
  • Proven experience in business-to-business (B2B) sales, ideally within a consultative or solution-based environment.
  • Solid understanding of digital marketing products, such as paid social, digital display, video, and websites.
  • Demonstrated success in outbound cold calling and lead generation.
  • Confident and persuasive in securing new business over the phone and through virtual or in-person meetings.
  • Ability to grow and nurture existing client accounts, driving long-term value and retention.
  • Committed to delivering exceptional customer service with a proactive and responsive approach.
  • Knowledge of multimedia advertising is advantageous but not essential.
  • A consultative, client-focused approach to sales, with strong listening and problem-solving skills.
  • Passionate about local media and motivated by helping businesses succeed.
  • Able to commute to the office and travel within the territory for client meetings.
  • Access to a vehicle for business use and holds a full UK driving licence.
If you don’t tick every box, that’s absolutely fine; please get in touch. We’d love to hear from you and explore how you could be a great fit.

Benefits and D&I Statement
  • Competitive salary + uncapped commission
  • 25 days holiday + bank holidays + your birthday off
  • Holiday buy scheme for extra flexibility
  • Structured career progression & ongoing training
  • Pension plan
  • Employee Helpline counselling and advice
  • Perks & discounts including: 
    • Gym membership
    • Cycle to Work scheme
    • Eye care
    • Retail discounts
  • Team building days & annual volunteer charity day
Newsquest Media Group is an equal opportunities employer and welcomes applications from all community sections regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation. Our recruitment process will consist of various stages and activities. As part of our commitment to fairness to all applicants, we will take into account any adjustments that could help you. 

About
A name you can trust - we’ve been a part of your community for generations.LOCALiQ is the name for all that Newsquest Media Group does today, from trusted local newspapers and websites to digital marketing services that can help you reach new customers as you’ve never been able to before.LOCALiQ is the name that combines your trusted local news brand with digital marketing.It hasn’t replaced the name of your local Newsquest newspaper and its website, but it encompasses everything we can offer.Those services include online advertising and best-in-class digital marketing, backed by data gathered from our 1.5 million local campaigns and 45 million monthly users.Put our experts to work for you, and we believe you’re hiring the best marketing partner a business can have.

Skills Required

  • Proven experience in B2B sales (consultative or solution-based)
  • Digitally confident and commercially minded
  • Solid understanding of digital marketing products (paid social, digital display, video, websites)
  • Demonstrated success in outbound cold calling and lead generation
  • Confident securing new business via phone, virtual and in-person meetings
  • Ability to grow and nurture existing client accounts and deliver strong account management
  • Able to commute to local office and travel within territory for client meetings
  • Access to a vehicle for business use
  • Full UK driving licence
  • Prior experience selling digital marketing services or SaaS
  • Knowledge of multimedia advertising
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The Company
HQ: London
1,788 Employees

What We Do

We are a media company with a difference. We are committed to bringing a voice to your region by investing in a passionate team of journalists who proudly serve their communities by sharing authoritative news that readers trust. Our sales teams provide local businesses with highly responsive digital advertising and marketing solutions. We are one of the largest regional news publishers in the UK and have a portfolio of more than 250+ local news brands and magazines online and in print. With an online audience of 41 million users a month and 7 million readers a week in print, our content is read by a substantial proportion of the UK population. In addition to our local news brands, we own a number of digital pure play and specialist media businesses such as s1jobs and s1homes, Exchange & Mart, and Newsquest Specialist Media. We also own LOCALiQ, an award-winning digital marketing agency that specialises in driving more leads, increasing online growth and generating return on marketing investment on behalf of thousands of UK SMBs. Our parent company is Gannett Inc, the largest news publisher in the US. Gannett is listed on the New York Stock Exchange.

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