To act as a custodian defining and articulating Andaria Financial Services UK and Malta (AFSL) BIN Sponsorship vision and strategy within the UK and Europe. We are seeking an experienced and driven executive that can drive lead generation within this vertical and raise the business profile to be the leading BIN Sponsor operator across the UK and Europe.
Andaria has identified BIN Sponsorship as an integral part of our business strategy for 2026 and beyond. Following the gaining of principal/affiliate licences with Discover, Mastercard and Visa over the last 18 months, we now have the basis to provide a suite of BINs that support Prepaid, Consumer and Corporate Debit card solutions for EMIs, Processors, Financial Institutions, Fintech and Banking and Financial Services. Our proposition allows companies that do not have scheme membership to issue payment cards and access payment processing services under the regulatory umbrella of a licensed financial institute.
Key Responsibilities:
Account Management & Business Development:
- Identify and explore new business opportunities for BIN Sponsorship working closely with the Card Solutions team and CEO for Andaria UK
- Develop and execute commercial strategies to acquire new clients within this vertical and expand the customer base
- Develop business approach for working with potential referral partners for leveraging new business opportunities
- Expand business opportunities with clients aligned to the overall roadmap
- Prepare and deliver compelling sales presentations, proposals and product demonstrations to prospective clients
- Negotiating commercial partnership deals with potential clients and partners
- Support Andaria UK Cards team on tender assessments for new card bureau prospects
- Represent the company at industry events and conferences (where required)
- Reporting regularly on business development activities and results
- Collaborating with Product and IT on business opportunities and legal and compliance teams to ensure partnerships meet regulatory requirements.
Integration and Support:
- Guide clients through the onboarding process, ensuring smooth integration of our solutions
- Provide ongoing support, training and assistance to clients to maximise the value of our BIN Sponsorship portfolio and other business opportunities.
Strategic Planning:
- Develop and execute strategic account plans within the BIN Sponsorship vertical which are aligned to client objectives
- Develop GTM strategy for BIN Sponsorship working with network schemes to gain preferred partner status
- Ensure regulatory changes are understood to provide insights for enhancing our offerings.
Risk Management:
- Proactively identify and mitigate risks associated with client relationships.
Preferred Experience Required
- 3-5 years’ experience working within the Payments and Cards verticals
- Knowledge of operating within an Issuer/EMI organisation
- Ideally experience of BIN management
- Understanding of regulatory and network scheme obligations covering BIN Sponsorship
- Personable, strong network connections across the payments ecosystem with previous business development experience in this space
Skills Required
- Experience in business development and account management
- Strong negotiation and sales presentation skills
- Knowledge of payment processing and BIN Sponsorship regulations
What We Do
Andaria is a UK & EU regulated fintech. The company offers embedded finance solution that allows non-financial businesses to integrate payments services into new & existing platforms. It is scalable and customised to meet the specific needs of any business, helping reduce costs and increase customer satisfaction. Andaria’s mission is to make digital financial services accessible, simple, and transparent for its clients as it heads into its next phase of innovation. Check out www.andaria.com to learn more. Andaria Financial Services Limited is authorised by the Malta Financial Services Authority (‘MFSA’) as a Financial Institution in terms of Article 5 of the Financial Institutions Act, 1994 (Chapter 376 of the Laws of Malta). Andaria Financial Services UK Limited, is authorised by the UK Financial Conduct Authority (“FCA”) as an Electronic Money Institution under the Electronic Money Regulations 2011.
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