Business Development Director

Business Development Director

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with sophisticated technologies. Kantar’s 30,000 people based in more than 100 countries help the world’s leading organisations succeed and grow. Nobody knows people better than Kantar. We provide insights to help our clients, our people and society to build and thrive in an outstanding world.

Our insights colleagues are experts in human understanding. With expertise covering brand, innovation, creative, media, commerce and customer experience, they help clients define what brands should stand for, how to disrupt and renew their offer, how to connect with audiences and how to win with consumers and customers.

The role

The Business Development Manager is responsible for driving new business growth and account expansion for Kantar by finding opportunities, crafting client needs into strong proposals, and positioning Kantar’s coordinated insights, brand, and customer experience solutions to senior client collaborators.

Ideal candidate should have knowledge of the industry and working level market research to be able to build and implement brief and develop a proposal. Work cross‑functionally with Client Directors, Consultants, Project Teams, and Regional Leaders to deliver flawless client experiences.

This role is critical in building Kantar’s reputation as a strategic growth partner.

The task includes but not limited to:

• Driving new business

• Building visibility of Kantar in Vietnam

• Working with all solution leads to drive key products

• Reignite lapsed clients

• Engage all new queries and interest from clients

• Prioritise outreach and marketing events for Kantar internally and Externally

• Role requires pre-sale activities, preparation as well as proposal development and closing of sales.

1. New Business Development & Pipeline Growth

• Proactively identify, develop, and convert new business opportunities across priority sectors (e.g. Financial Services, Automotive, Telco, FMCG, Retail).

• Build and manage a robust sales pipeline, ensuring sufficient coverage to meet revenue targets.

• Drive both new client acquisition and cross‑sell / upsell opportunities within existing accounts.

• Track opportunities from lead generation through proposal submission, negotiation, and win/loss analysis.

• • Build positive relationships with, senior leaders, C‑suite and senior decision‑makers in the industry and clients (CXOs, CMOs, Heads of CX, Digital, Strategy).

  • Act as a trusted commercial partner to clients, understanding their business objectives, growth challenges, and customer priorities.

  • Lead client conversations passionate about business outcomes, not just research deliverables.

  • Maintain a strong external profile for Kantar through meetings, presentations, and industry engagement.

• Take accountability for revenue targets, win rates, and conversion performance.

• Monitor pipeline quality (probability, value, sector mix) and take corrective action where needed.

• Support forecasting, CRM discipline, and regular reporting on business development performance.

• Conduct win/loss reviews to continuously improve sales efficiency.

At Kantar, we have a coordinated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and wellbeing is taken into consideration. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.

At Kantar, the diversity of our employees provides a richer environment for our employees and broader depth and breadth of thinking for our clients. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.

Kantar is an equal opportunities provider

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Location

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver. 

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. 

We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration. 

We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes. 

Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.