Role
Overview
We are
seeking a strategic and growth-oriented Business Development– Strategy
& Growth to identify, shape, and execute high-impact business
opportunities for the organization. This is not a pure sales role;
instead, it focuses on market expansion, GTM strategy, solution
positioning, partnerships, growth planning, and strategic execution.
The
ideal candidate should possess strong product and solution
understanding across areas such as Cybersecurity, Network
Security, SD-WAN, Firewalls, Network Management Systems (NMS), and Enterprise
Security solutions. The role requires working closely with leadership,
Customers, Prospects, OEMs/partners, technical teams, and cross-functional
stakeholders to translate market opportunities into scalable business outcomes.
Key
Responsibilities
- Identify, evaluate, and drive
strategic business development and growth opportunities into Products
& Services aligned with organizational goals.
- Develop and execute Go-To-Market
(GTM) strategies for Cybersecurity, Network Security,
SD-WAN, Firewalls, Network Management Systems (NMS), and Enterprise
Security solutions and related technology offerings.
- Build strong understanding of the
company’s portfolio and align growth initiatives with market demand,
customer needs, and competitive positioning.
- Conduct market research, customer
analysis, and competitive intelligence to identify new business
opportunities, solution gaps, and growth areas.
- Work closely with internal Sales,
technical, delivery, presales, alliances, and leadership teams to convert
strategic plans into executable initiatives.
- Support solution
positioning, value proposition development, and market messaging for
key offerings in network and security domains.
- Drive strategic partnerships,
alliances, and ecosystem development with OEMs, technology partners, and
channel stakeholders.
- Identify emerging trends in
enterprise networking and cybersecurity markets and recommend business
growth strategies accordingly.
- Support account growth initiatives
by identifying cross-sell, up-sell, and market expansion opportunities
across relevant solutions.
- Enable business planning through
CRM, dashboards, automation tools, and reporting mechanisms for effective
pipeline and growth tracking.
- Track performance against defined
KPIs and present periodic business reviews, growth insights, and strategic
recommendations to senior leadership.
- Represent the organization in
strategic customer discussions, partner meetings, OEM engagements, and
industry forums.
- Willingness to travel 15–30% within
India and internationally based on business needs.
Requirements
- 12+ years of experience in Business
Development, Growth, Strategy, GTM, or Solution-led business roles.
- Strong understanding of Cybersecurity,
Network Security, SD-WAN, Firewalls, NMS, and enterprise security/network
infrastructure solutions.
- Ability to understand product
capabilities, market applicability, customer use cases, and business
positioning of technology solutions.
- Experience in strategy-led
business development rather than purely target-driven sales.
- Strong exposure to market
expansion, GTM planning, partnerships, and growth execution.
- Experience working
cross-functionally with leadership, sales, technical teams, presales,
alliances, and operations.
- Structured, analytical, and
data-driven approach to opportunity assessment and strategic planning.
- Hands-on experience with CRM
tools, business planning, reporting dashboards, and automation platforms.
- Excellent communication,
presentation, and stakeholder management skills.
- Strong business acumen with the
ability to connect technology offerings to customer business
outcomes.
- Experience in IT services, system
integration, managed services, telecom, network security, or
cybersecurity domain.
- Exposure of working with
OEMs/partners in security and networking ecosystem.
- Prior experience in
solution/business growth around enterprise infrastructure and security
offerings will be an preferred.
Skills Required
- 12+ years of experience in Business Development, Growth, Strategy, GTM, or solution-led business roles.
- Strong understanding of Cybersecurity, Network Security, SD-WAN, Firewalls, Network Management Systems (NMS), and enterprise security/network infrastructure solutions.
- Ability to understand product capabilities, market applicability, customer use cases, and business positioning of technology solutions.
- Experience in strategy-led business development rather than purely target-driven sales.
- Experience in market expansion, GTM planning, partnerships, and growth execution.
- Experience working cross-functionally with leadership, sales, technical teams, presales, alliances, and operations.
- Structured, analytical, and data-driven approach to opportunity assessment and strategic planning.
- Hands-on experience with CRM tools, business planning, reporting dashboards, and automation platforms.
- Excellent communication, presentation, and stakeholder management skills.
- Strong business acumen with the ability to connect technology offerings to customer business outcomes.
- Experience in IT services, system integration, managed services, telecom, network security, or cybersecurity domain.
- Exposure to working with OEMs/technology partners and channel stakeholders.
- Willingness to travel 15-30% within India and internationally.
- Prior experience in solution/business growth around enterprise infrastructure and security offerings.
What We Do
Marketscope is a technology company specializing in the development and integration of Advanced Driver Assistance Systems (ADAS) and the scaling of production-grade AI/ML applications. The company focuses on AI platform engineering and product stacks, targeting strategic enterprise accounts and government sales, particularly within the Indian market, while expanding its reach into new international industries.








