The Role
The Business Development Associate is responsible for outreach to brands and creators, driving partnerships, managing campaigns, and maintaining CRM hygiene, requiring strong relationship-building skills.
Summary Generated by Built In
Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition.
Responsibilities
- This is a high-volume, execution-focused role involving daily outreach to brands and creators. It is best suited for candidates who are motivated by output, speed, and results.
- High-Volume Brand & Creator Outreach Execute daily outbound across email, LinkedIn, and DMs to source sponsorship opportunities and creator partnerships while hitting consistent activity targets.
- Early-Stage Deal & Creator Activation Own the full top-of-funnel process from outreach to initial deal alignment by pitching the Skillz value proposition and maintaining fast follow-up momentum across all conversations..
- Campaign & Partnership Execution Launch and manage brand-sponsored tournaments and creator-driven promotions end-to-end, coordinating across LiveOps, Marketing, and Product to deliver on time while tracking engagement, participation, and deposit impact.
- Partner Relationship Management Maintain active partner relationships through regular check-ins and performance reviews, identifying upsell and renewal opportunities with high-performing brands and creators.
- Pipeline & CRM Operations Keep full CRM hygiene across all prospects and active partners while continuously improving internal tracking tools, deal templates, and campaign briefs.
Key Competencies
- Grit Comfortable with cold outreach, rejection, and high-volume activity.
- Relationship Building & Partner Management Builds trust quickly with brand marketing contacts and creator talent. Professional and credible in external-facing conversations.
- Creative Communication Articulates the Skillz ecosystem value proposition to consumer brands and creators alike. Writes compelling outreach and pitch materials.
- Digital & Creator Fluency Understands the creator economy, influencer tiers, platform dynamics (YouTube, TikTok, Twitch, Instagram), and what drives brand and creator partnership decisions.
- Execution Orientation Manages multiple simultaneous campaigns and partnerships.
- Organized & Process-Driven Maintains CRM hygiene and tracks performance across a diverse portfolio.
- Coachable Eager to learn and improve quickly in a greenfield partnership category.
Experience
- 1-3 years in partnerships, sponsorship sales, brand marketing, creator/influencer management, or a closely related role. Minimum 1 year of experience, will accept internships.
- Demonstrated track record of owning external partner relationships - brands, creators, or both.
- Understanding of the creator economy and influencer landscape (platforms, monetization models, audience dynamics).
- CRM experience and strong pipeline hygiene habits.
- Bachelor’s or Master’s degree with a minimum of 3.5 GPA.
- Must work out of the NY office, 5 days per week. Relocation assistance not offered / must be based on the east coast or open to self-relocate.
Nice To Have
- Existing relationships within the gaming, creator, or lifestyle brand ecosystem.
- Experience selling sponsorships, branded content, or media placements.
- Experience running sweepstakes, prize promotions, or loyalty-based campaigns.
- Familiarity with gaming (mobile, casual, competitive) as a consumer or professionally.
- Power user of AI tools (e.g., ChatGPT, Claude) to scale outreach, research brands/creators, and increase productivity.
- Consumer, lifestyle, media, or entertainment industry experience.
Total Starting Compensation including Base + Bonus: $106,00
Skills Required
- 1-3 years in partnerships or brand marketing
- Understanding of the creator economy
- CRM experience
- Bachelor’s or Master’s degree with a minimum of 3.5 GPA
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The Company