Business Development Assistant

Assists Director with Business Development and sales of the commercial products for the Bank. Conduct relationships and activities consistent with established Bank policies, procedures and systems, the corporate code of conduct, Bank Secrecy Act and all applicable State and Federal laws and regulations.
Assists in developing short-term and long-term marketing strategies that will promote all services and products favorably for the bank.
Works in conjunction/cooperation with the Bank’s Marketing Director to develop a market strategy and establish marketing objectives for each product.
Ensures that a marketing and sales awareness prevails bank-wide; supports all lines of business, including Retail, Lending, Trust, Central Investment Advisors, Insurance, etc.
Works in conjunction/cooperation with Managers of all business lines to support the bank’s sales efforts through effective programs.
Maintain relationship with clients to ensure financial needs are met and expectations.
Actively listen to customers and maintain a friendly, positive and professional attitude.
Resolve difficult situations with tact and diplomacy.
Look for creative ways to make customers feel appreciated and special.
As directed by supervisor, call on potential and/or existing clients to develop new business and increase or retain relationships with current clients.
Make effective referrals to business units for traditional and non-traditional banking products and services.
Actively take advantage of all sales opportunities, cross-selling bank products and services to new and existing customers, ensuring recommended products and services meet needs of customer.
Follow up on Business Analyzer Product Form.
Assists in the development of departmental budgets for reaching the bank’s goals and objectives.
Maintains and reports on the status of marketing expenses.
Ensure that the goals and objectives, in consultation with the holding company and bank’s officers, are in keeping with the bank’s policies and procedures.
Assist with the development, and implementing production and distribution of customer announcements of new products and services through newsletters and special mailings.
Reviews journals, articles, publications and other material in order to stay apprised of regulatory and legal changes pertaining to the marketing functions, to keep abreast of new developments and to ensure that departmental policies and procedures comply with all applicable regulations.
Maintains professional contacts and knowledge base of skills within and outside of the bank; keeps up with issues, trends and developments of the financial industry.
Reviews products and services offered by the competition and ensures a positive competitive response by the bank.
Maintains professional and community relations to increase the bank’s visibility and to provide new business development opportunities.
Attend functions outside of banking hours as a representative of the Bank.
Research, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.
Submits suggestions and changes to meet the market’s competitive challenge, as necessary.
Attend all required training.

Bachelor’s Degree in, business administration or related field; or equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
Two to three years of relevant experience required; experience performing sales/business development for a financial institution or similar organization preferred.
Familiarity with bank products and services preferred.
Be willing to lead financial literacy classes and public speaking. Innovation and flexibility for meeting the demands of an ever-changing market.
Ability to acquire and maintain changing product information for all products supported.
Ability to communicate effectively and clearly with a broad range of employees across the organization, as well as external counterparts.
Ability to read, write, and speak English.
Excellent written and verbal communication skills with a demonstrated ability to write communications clearly, concisely, and effectively.
Superior interpersonal and communication skills.
Ability to establish credibility and be decisive.
Ability to get along with diverse personalities.
Tactful and flexible.
Excellent computer skills, including word-processing, spreadsheet, presentation, Internet and internal bank software.
Ability to plan, organize, and effectively present ideas and concepts to groups.
Ability to assimilate information from a variety of sources, analyze information and recommend courses of action to be taken.
Ability to recognize and support the bank’s preferences and priorities.
Ability to develop, plan, and implement short- and long-range goals and to evaluate work accomplishments.
High energy level; comfortable performing multifaceted projects in conjunction with day-to-day activities.
Resourceful and well organized.
Possess good reasoning abilities and good judgment skills.
Ability to make administrative and procedural decisions and judgments on sensitive, confidential issues.
Ability to handle confidential information.
Willingness to assume additional responsibilities/duties/projects as they arise.
Ability to maintain regular and predictable attendance.
Ability to operate office equipment including computers, calculators/adding machines, telephones, voice mail, copy machines, overhead projectors and fax machines.
Ability to drive a vehicle.
Must maintain a current, valid driver’s license and an acceptable driving record for bank insurance purposes.
PHYSICAL AND SENSORY DEMANDS:
Regularly required to sit; stand; walk; talk; see and hear. Regularly required to use hands to finger, handle, or feel objects, tools, or controls and reach with hands and arms. Occasionally required to stoop, kneel, or crouch. Occasionally required to drive. Frequently lift and/or move up to 20 pounds. Specific vision abilities include close vision.