Business Developer (B2B2C) – UK & Ireland

Posted Yesterday
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London, Greater London, England, GBR
Hybrid
Senior level
Digital Media • News + Entertainment
The Role
Lead Readly's B2B2C business development across the UK & Ireland: identify and close strategic distribution partnerships, own full sales cycle, build executive relationships, craft partnership proposals, negotiate contracts, and hand off signed deals for launch while collaborating with cross-functional teams to grow distribution.
Summary Generated by Built In
Join Readly!

Readly was built on a simple but powerful idea: that curious people should never have to choose between the publications they love and the ones they haven't discovered yet. One subscription. Thousands of titles. Journalism, culture, lifestyle, science, sport, and ideas from around the world, available on any screen, at any moment.

Readly is now part of Cafeyn Group. With the acquisition of Readly's non-Nordic operations, Cafeyn further strengthens its position as the European leader in access to information – combining scale, technology, and deep local market expertise.

Together, the Group now operates across 15 markets, serves 2.5 million users, and provides access to more than 5,200 publications from 1,100 partner publishers.

Our mission?

To empower individuals with access to trusted, high-quality content that fosters personal growth and discovery. Whether it's through the comprehensive collection of news and features on Cafeyn & Readly, the digital publishing solutions of Milibris, the fun and educative content for children on Kidjo, or the collections for manga lovers by Mangas.io, Cafeyn Group stands at the forefront of digital content experiences.

Your Team

You will join our B2B2C Distribution team and report directly to the Director, Distribution Partnerships.

Based in London, you will lead Readly's business development efforts across the UK & Ireland, developing strategic distribution partnerships with major consumer brands across multiple industries including Telecommunications, Banking, Insurance, Retail, Travel, Hospitality and Pay TV.

Your Responsibilities

As our Business Developer B2B2C for the UK market, you will be responsible for driving new business and expanding Readly’s distribution network.

Your responsibilities will include:

  • Identifying, prospecting and engaging new strategic partners across your target verticals.

  • Owning the entire sales cycle—from opportunity identification and business case development to executive presentations, commercial negotiations and contract signature.

  • Building long-term relationships with senior decision-makers (C-Level, VP, Directors) within leading UK organizations.

  • Creating compelling partnership proposals that demonstrate the value of integrating Cafeyn Premium into partners' customer propositions.

  • Collaborating closely with Marketing, Product, Finance and Legal teams to structure successful partnership agreements.

  • Ensuring a seamless transition of signed partnerships to our Account Management and Channel Marketing teams for launch and ongoing growth.

  • Monitoring market trends, competitor activity and emerging partnership opportunities within the UK B2B2C ecosystem.

  • Contributing to Cafeyn's commercial strategy by sharing insights and helping refine our go-to-market approach.

This is a highly entrepreneurial role combining strategic thinking, consultative selling and hands-on business development in a fast-growing international environment.

About YouYou'll thrive in this role if you have:
  • 5+ years' experience in Business Development, Strategic Partnerships, Channel Sales or Enterprise Sales.

  • Proven success developing B2B2C partnerships within sectors such as Telecommunications, Financial Services, Insurance, Retail, Travel, Hospitality or Digital Services.

  • A strong track record of sourcing, negotiating and closing complex commercial agreements with enterprise clients.

  • Experience managing senior stakeholder relationships, including C-Level executives.

  • Excellent commercial acumen with strong negotiation and influencing skills.

  • Confidence building business cases and presenting strategic partnership opportunities.

  • Experience managing sales pipelines using CRM platforms such as HubSpot or Salesforce.

  • A consultative sales approach, balancing short-term commercial performance with long-term partner success.

  • Outstanding communication and presentation skills.

  • An entrepreneurial, proactive and resilient mindset with a passion for technology, media and digital products.

  • Fluency in English is essential. Additional European languages are considered a plus.

  • You have an authorization (nationality, work permit....) to work in London.

Why Join Readly?
  • Join one of Europe's fastest-growing digital content platforms.

  • Build partnerships with some of the UK's largest consumer brands.

  • Work in an international, collaborative and entrepreneurial environment.

  • Enjoy real ownership, autonomy and visibility within a growing business.

  • Help shape how millions of people access premium digital content.

Hiring Process
  • 30-minute HR Interview with our Talent Acquisition team.

  • Hiring Manager Interview with Arnaud Duranton, VP Distribution Partnerships.

  • Business Case Presentation to demonstrate your commercial thinking and partnership strategy with Arnaud and Mathieu Molinero, Chief Business Officer

  • In person interview in London with Arnaud

  • Meet the team

Perks & benefits of working at Readly 
  • Classic package 🎓

Standard pension contributions are 5% employer / 4% employee

  • Paid holiday 🌴

26 days of paid holiday + 1 additional day off on your birthday

  • Mental Health 🧠

You have an access to our mental health platform teale, where you can book appointments with your psychologist or monitor your mental health.

  • Hybrid policy 🏠

We allow you to work remotely two days per week.

  • Cafeyn’s access 🗞️

We provide you with a VIP code for Cafeyn, giving you unlimited access to all content on our platform.

  • Team life 🪅

We organize four office meet-ups per year. These occasions allow us to gather with our international offices, celebrate company updates, and spend quality time together.

You don’t have to match all the requirements, if you feel this offer could be a great opportunity for you, reach out anyways! We hire based on talent and we promote inclusivity inside Cafeyn and strongly believe that our culture is strongest when it is the most diverse.

Skills Required

  • 5+ years experience in Business Development, Strategic Partnerships, Channel Sales or Enterprise Sales
  • Proven success developing B2B2C partnerships within Telecommunications, Financial Services, Insurance, Retail, Travel, Hospitality or Digital Services
  • Track record of sourcing, negotiating and closing complex commercial agreements with enterprise clients
  • Experience managing senior stakeholder relationships, including C-Level executives
  • Experience managing sales pipelines using CRM platforms such as HubSpot or Salesforce
  • Excellent commercial acumen with strong negotiation and influencing skills
  • Confidence building business cases and presenting strategic partnership opportunities
  • Outstanding communication and presentation skills
  • Consultative sales approach balancing short-term performance with long-term partner success
  • Authorization to work in London (nationality, work permit, etc.)
  • Fluency in English
  • Additional European languages
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The Company
168 Employees
Year Founded: 2006

What We Do

Cafeyn is a digital reading service that gives more than 2 million users worldwide unlimited, personalized access to thousands of newspapers and magazines across devices. The company aims to connect readers with trusted, high-quality content that supports personal growth and discovery. Its broader digital-content ecosystem also includes Milibris’ publishing solutions, Kidjo’s children’s content, and Mangas.io’s manga collections, serving diverse audiences.

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