Business Data Analyst

Alphonso (LG Ad Solutions) is a global leader in connected TV (CTV) and cross-screen advertising. We pride ourselves on delivering state-of-the-art advertising solutions that integrate seamlessly with today's ever-evolving digital media landscape.

The Role

The Business Data Analyst (Sales Engineering) team is the core of our client’s experience and revenue generation.  We provide consultative solutions that maximize value and results for client’s business, and growth for our company.  Through strategic planning and insightful recommendations we scale existing accounts, develop relationships with new clients and ensure seamless and continuous support/guidance that deliver as expected.

The BDA ( Sales Engineering)  is an entry-level position that provides internal and external support for the Client Success team across a variety of job responsibilities. This person will oversee aspects of media planning, sales engineering and client needs. Day to day responsibilities also involve  curation of data segments, creating compelling insights from raw data & creating automated solutions . This task oriented position requires someone that is able to stick to daily deadlines, is highly organized, has a strong eye for detail and a great sense of presenting the data and insights. This position is great for anyone looking to gain exposure to the fast paced world of digital ad tech.  

Responsibilities:

• Handle the pre-sales process based on the opportunities and goals clients present.

• Drive revenue and increase advertiser satisfaction by working cross-functionally with clients, sales, account managers and operations.

• Play a key role in building RFPs and RFIs approvals while ensuring timelines and goals are met.

• Collaboration with other teams to develop tailored solutions that meet clients' needs using our suite of data, targeting, and product channels.

• Work with the product and engineering teams in ideation and development of tools to enhance the existing products and increase capabilities of the team.

• Brainstorm on ideas that have the potential to increase revenue for the company and execute it with the team's help.

• Projecting client’s potential revenue using sophisticated techniques like Predictive Analytics and Mathematical Modelling 

• Developing optimal audience targeting strategies which cater to client’s KPI with realtime analysis & benchmarking.

• Development of automated in-house cross-team functional tools which increase efficiency by at least 2x and promote precision along with accuracy.

• Support Campaign Management team with live optimization support and techniques including segment creation throughout the life cycle of a campaign.

Requirements:

• 1 year of media experience preferred, but not required

• Bachelor's degree

• Idea-driven; creates and improves strategies and processes

• Ability to see the big picture, identify key issues, and provide proactive tactical and strategic recommendations

• Detail-oriented and diligent work ethic with excellent organizational, project/time management, and problem-solving skills

• Communicates efficiently, skillfully and tactfully – written, verbal, and presentations

• Analytical thinker, digests data to make conclusions, recommendations, and troubleshoot

• Strong cross-functional team player

• Ability to excel in a highly dynamic, fast-paced environment that requires fast learning and flexible thinking