What is #LifeatAF? How can we crystalize its DNA into one eye-catching sentence for you? Our culture is defined by our people! Everyone is an approachable professional, tenacious and versatile, a challenging team member, and a respected and valued mentor.
As a Marketing Data Analyst, you will support data and analytics in the Marketing department and its respective leadership. This in order to help strategize and drive growth & efficiency through business-oriented analytics.
As an analyst in our GTM Data Analysts group, you will work in a framework where Analysts are unified under one professional structure while remaining connected to the functional departments. This design is shaped to enhance decision-making, collaboration, and drive more value for our customers & partners at scale.
This is a great opportunity to join a strong team and have a direct impact on the bottom line.
What you'll do
- Analyze AppsFlyer’s marketing activities and business results, including outcomes in terms of pipeline creation, deals LTV rates and customers retention
- Build dashboards and measure KPIs using BI tools to improve Marketing’s effectiveness and help us achieve our business goals
- Structure and solve problems with analytic skills (e.g., investigation, modeling, mapping, and gap analysis) and techniques (e.g., trend analysis, forecasting, and experimental design)
- Help build ETLs in order to make the team’s work more sufficient (Biz Semantic Layer)
- Communicate insights and recommendations to senior stakeholders using clear and actionable presentations
What you have
- +4 years of work experience as a data analyst in a large SaaS company
- Marketing domain expertise: B2B marketing building blocks knowledge such as online campaigns, funnel analysis, website journeys and pipeline creation deep understanding
- Bachelor's degree in a quantitative field such as Mathematics, Statistics, Computer Science, Engineering, Industrial Engineering, Finance, etc.
- High proficiency in SQL & Excel. Some experience in building ETL solutions
- Excellent verbal and written communication skills - clear and articulate communicator in English- Presentation level
- Strong analytical skills set, business-oriented thinking with the ability to collect, organize, and analyze significant amounts of data with attention to detail and accuracy
Bonus Points
- Experiences with Python / DBT
- Relevant Master's degree
- Being introduced by an AppsFlyer team member
As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.
“As a Customer Obsessed company, we must first be Employee Obsessed. We need to make sure that we provide the team with the tools and resources they need to go All-In.” Oren Kaniel, CEO
Top Skills
What We Do
AppsFlyer helps brands make good choices for their business and their customers through innovative, privacy-preserving measurement, analytics, fraud protection, and engagement technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 8,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
