The Role
Designs and maintains marketing performance reports, dashboards, and visualizations (Power BI). Analyzes marketing, customer, and sales data to surface trends, measure campaign effectiveness, and recommend actions. Performs data validation, reconciliation, and quality reviews. Partners with Marketing, Sales, Technology, and Data teams to improve data integration and reporting. Supports projects, audits, compliance, and continuous process improvement to demonstrate ROI of marketing investments.
Summary Generated by Built In
Overview:
The Business Analytics & Reporting Analyst II plays a critical role in helping Commercial and Equipment Finance Marketing make data-driven decisions. This position is responsible for transforming marketing, customer, and sales data into actionable insights that improve decision-making, measure business impact, and support strategic growth initiatives. Working across Marketing, Sales, Technology, and Data teams, the analyst will develop reporting solutions, identify opportunities and trends, improve data integrity, and help establish a scalable analytics foundation that demonstrates the value and effectiveness of marketing investments.
Primary Responsibilities:
- Develop and produce marketing performance reports, dashboards, and visualizations using data from multiple sources to measure campaign effectiveness, customer engagement, lead generation, and business impact. Utilize advanced reporting skills including analysis of trends, historical performance, and key performance indicators.
- Create, maintain, and interpret dashboards and reporting that delivers actionable insights for marketing and business stakeholders. Deliver information in easy-to-understand formats utilizing dashboards, scorecards, and executive presentations.
- Analyze marketing, customer, and operational data to identify trends, opportunities, and risks. Translate findings into meaningful insights and recommendations that support business decision-making.
- Perform data validation, research, reconciliation, and quality reviews across multiple marketing, customer, and reporting platforms to ensure accurate and reliable reporting.
- Partner with Marketing, Technology, Data, and business stakeholders to ensure marketing and customer data is accurately integrated and available across marketing, customer, reporting, and analytical platforms
- Establish and maintain a regular cadence of reporting and insights to communicate the impact, effectiveness, and ROI of marketing initiatives
- Drive continuous improvement of existing processes, develop new processes or enhance existing processes where required including maintenance plans, procedural documentation and custom tools for automation. Identify resources that can be utilized to support business operations or improve existing business processes. Provide input and recommendations to management.
- Participate in the planning and implementation of new projects, programs, and plans to achieve short and long term business objectives.
- Support departmental audits, user certification and compliance testing.
- Take a lead role / participate in the planning, testing, and implementation of new projects, systems, products and regulatory changes impacting the team.
- Leverage Power BI and other business intelligence tools to develop, maintain, and enhance scalable reporting solutions, dashboards, and data visualizations.
- Assist with data integration, reporting, and technical troubleshooting activities by partnering with Marketing, Technology, Data teams, vendors, and other stakeholders to resolve issues and improve data accessibility and quality.
- Adhere to applicable compliance/operational risk controls in accordance with Company or regulatory standards and policies.
- Promote an environment that supports belonging and reflects the M&T Bank brand.
- Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
- Complete other related duties as assigned.
Experience and Education Required:
Bachelors and a minimum of 2 years related business line experience,
OR in lieu of a degree,
A combined minimum of 6 years higher education and/or work experience.
Experience and Education Preferred:
- Experience in marketing analytics or related analytical roles
- Experience developing dashboards, visualizations, and executive reporting using Power BI or similar business intelligence tools, with the ability to translate data into meaningful insights and recommendations for business stakeholders
- Experience working with marketing automation, CRM, and customer data platforms (e.g., Marketo, Salesforce, etc).
- Experience analyzing campaign performance, customer engagement metrics, and channel effectiveness
- Strong analytical, problem-solving, and data storytelling skills with the ability to present findings and recommendations to technical and non-technical audiences, including senior leadership and executive stakeholders
- Experience working with multiple data sources and performing data validation, reconciliation, and quality assurance
- Demonstrated ability to translate business requirements into reporting and analytics solutions
- Experience working in a cross-functional environment supporting marketing, sales, technology, and data teams
Skills Required
- Bachelor's degree
- Minimum of 2 years related business line experience
- OR combined minimum of 6 years higher education and/or work experience
- Experience developing and producing reports, dashboards, and visualizations (Power BI or similar)
- Data validation, reconciliation, and quality assurance across multiple data sources
- Ability to translate business requirements into reporting and analytics solutions
- Experience in marketing analytics or related analytical roles
- Experience with marketing automation, CRM, and customer data platforms (e.g., Marketo, Salesforce)
- Experience analyzing campaign performance, customer engagement metrics, and channel effectiveness
- Strong analytical, problem-solving, and data storytelling skills with ability to present to senior leadership
- Experience working in a cross-functional environment supporting marketing, sales, technology, and data teams
M&T Bank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about M&T Bank and has not been reviewed or approved by M&T Bank.
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Retirement Support — Retirement benefits are positioned as a strong pillar, including a 401(k) match and the possibility of an additional employer contribution, plus access to an employee stock purchase plan.
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Leave & Time Off Breadth — Time-off offerings are framed as competitive, with a flexible PTO approach and paid volunteer time called out as a meaningful add-on to standard leave.
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Wellbeing & Lifestyle Benefits — Wellbeing support appears comparatively robust, highlighted by mental-health therapy/coaching sessions and broader wellness programming alongside community-oriented perks.
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The Company
What We Do
M&T Bank is a multi-state community-focused bank serving New York, Maryland, New Jersey, Pennsylvania, Delaware, Connecticut, Virginia, West Virginia and Washington, D.C. Founded in 1856, the company provides banking, investment, insurance and mortgage financial services to more than 3.6 million consumer, business and government clients.
