Business Analytics Group Manager, SVP - Co-Brand Product Analytics

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2 Locations
In-Office
156K-234K Annually
Fintech • Financial Services
The Role

Co-Brand Product Analytics SVP (C14)

Position Summary

The Co-Brand Product Analytics SVP is responsible for driving CoB product growth for CRS currently at 20MM accounts & $21Bn receivables by developing & executing growth strategies driven by decision & data science.  Accountable for driving results through in-depth analysis of existing product features and their performance to identify areas for improvement and new developments. The role entails Leading & mentoring a team of analytics professionals, focusing on driving insights for co-branded credit card products.

Responsibilities:

  • Data-Driven Insights Leverage Citi’s US Personal Banking data sources to identify key trends, customer behaviors, and market opportunities for product innovation.

  • Investment Management: Ensure the allocation of investment is aligned to high growth, high value opportunity to drive revenue growth. Quantifying addressable market opportunity using data-driven insights, informed decision-making, and long-term foresight

  • Pipeline Development: Build and maintain a pipeline of opportunities, prioritize initiatives based on impact potential and organizational priorities

  • Revenue Assurance: Collaborate with X-functional team to identify Opportunities and risk to revenue targets, quantifying  the projected impact of potential product enhancements on key metrics, including acquisition, activation, engagement, spend, and retention.

  • Investment Optimization: Perform advanced customer segmentation and needs analysis to inform targeted product development and personalization strategies. Ensure continuous monitoring and reporting on the performance of enhanced products, leveraging dashboards and advanced analytics

  • Strategic alignment & execution roadmap: Collaborate closely with product management, marketing, and external partners to translate data insights into a data-driven product roadmap and articulate clear, concise analytical findings and recommendations to senior stakeholders, influencing strategic product decisions.

Leadership Competencies

  • Drives client value through insight and innovative ideas

  • Delivers results, creates an executable path for achieving critical objectives and driving meaningful outcomes

  • Ability to lead cross-functional teams through a clear and consistent line of sight regarding critical work activities

  • Self-motivated, highly adaptive; able to work well in high stress situations

  • Willingness to take the initiative to solve problems, create contingencies and minimize risks in order to protect the best interests of Citi and its cobrand partners

  • Customer centric with ability to balance both customer/partner benefits and business financials

Qualifications:

  • 10+ years of experience

  • Experience in Credit Cards - Branded or Retail

  • Ability in strategic thinking and the ability to frame business problems

  • Excellent analytical, technical and/or statistical skills with proven ability to translate large volumes of data

  • An influencer who communicates clearly and frequently to both technical analysts and non-technical business leaders

  • Intellectually curious, consistently seeking and developing new opportunities

  • Market research experience.

Education:

  • Bachelors/University degree, Master’s degree preferred

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Job Family Group:

Decision Management

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Job Family:

Business Analysis

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Time Type:

Full time

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Primary Location:

Schaumburg Illinois United States

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Primary Location Full Time Salary Range:

$156,160.00 - $234,240.00


In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Oct 24, 2025

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.

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The Company
HQ: Kwun Tong, Kowloon
223,850 Employees

What We Do

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.

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