The Business Analyst will define and document the requirements for a QA validation framework that compares data between internal campaign management systems and DSP platforms.
This role will work closely with US stakeholders to understand current process failures (starting with geo tagging discrepancies) and convert them into structured validation rules and technical specifications.
Job Description:
Key Responsibilities:
Gather requirements from Business Operations and Media teams
Document validation logic / rules for:
Geo alignment
Audience / Campaign
Creative
URL / Tagging
Write detailed functional and technical specifications
Define data schemas and field mapping logic
Create process flow diagrams
Support UAT and QA testing
Required Qualifications:
Bachelor’s or Master’s degree in technical/related field
5-7 years related experience in lieu of degree or equivalent combination of education and experience is required
Experience writing technical requirements document
Proficiency in:
Excel (advanced formulas, macros)
Power BI
Nice to Have:
Experience with automation documentation
Knowledge of API integrations in ad platforms
Background in digital media buying or AdOps
Location:
DGS India - Pune - Kharadi EON Free ZoneBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSimilar Jobs
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
