About us:
BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
About the Team:
You'll join the Workouts Team — a cross-functional mobile squad owning the full training experience: workout program recommendations, personalization, training settings, and flows from web funnels into the app.
The team ships features for a high-scale international B2C audience on iOS and Android with a dedicated backend engineering team supporting a set of core services (recommendation engines, content delivery, localization, and more). This means your work as a BA spans complex system design, multi-service dependencies, and high-scale data flows, not just UI features.
You'll work as an equal partner with the Product Owner — co-owning the backlog, shaping discovery, and driving clarity across Engineering, Design, QA, Analytics, and Legal to deliver high-quality, user-centered solutions.
Your impact:
- Partner with the Product Owner to shape and prioritize the product backlog, translating business goals and user needs into clear, actionable requirements.
- Own end-to-end requirements for iOS, Android, and backend teams — from discovery through delivery.
- Write structured User Stories, Acceptance Criteria, and feature specs that development teams can act on without ambiguity.
- Lead and facilitate refinement sessions, ensure the team has the context and clarity to estimate and deliver with confidence.
- Proactively identify gaps, edge cases, and cross-team dependencies before they become blockers.
- Contribute to BA stream standards, documentation practices, and tooling — you'll have real influence here.
About you:
- 3+ years of experience as a Business Analyst.
- Strong understanding of the full software development lifecycle, including backend systems and API-level thinking.
- Solid command of Agile methodologies in a real product environment.
- Confident with A/B testing principles — you understand how experiments are designed, tracked, and interpreted.
- Product mindset - ability to think in terms of business value, user needs, and measurable outcomes.
- Proven ability to prioritize tasks and manage time effectively.
- Strong facilitation and communication skills — you can drive alignment across engineering, design, and business stakeholders without losing people along the way.
- Proficiency in Jira and Confluence; comfortable with UML/BPMN or similar modeling approaches.
- English level — Upper Intermediate (working language for documentation).
- Experience with В2С product with a large number of users or mobile apps is a plus.
Would be a plus:
- Experience in healthtech, wellness, or fitness products.
- Familiarity with subscription-based B2C business models.
- Familiarity with UX/UI design principles and Figma.
- Experience working with web-to-app conversion funnels.
Why This Role:
- High ownership — you're a co-author of the product, not just a requirements transcriber.
- Real scale — your work affects millions of active users across global markets.
- Your voice matters in shaping how the BA practice is built in company.
What you get at BetterMe:
A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment. We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.
Find more about us on social media platforms: Instagram, LinkedIn.
Top Skills
What We Do
Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background. Our goal is to make healthy lifestyle accessible to everyone so they can achieve long-term health benefits. Recognizing the lack of Diversity, Equity, and Inclusion in the market, we strive to eliminate barriers to well-being and self-esteem.
