The Role
Drive product and revenue analytics for Paytm Ads: build automated BI dashboards, run advanced SQL analyses, A/B tests, cohort and funnel analyses, optimize marketing metrics, and translate insights into stakeholder recommendations.
Summary Generated by Built In
About Us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Team-
Paytm Ads is the digital advertising platform of Paytm, enabling brands to reach and engage with over 350M+ users across Paytm’s ecosystem of 200+ payment, commerce, and retail services—both online and offline. By leveraging transaction signals and behavioral insights, Paytm Ads enables advertisers to target highly relevant consumer cohorts and deliver performance-driven campaigns.
About the Role-
We are looking for a Senior Manager – Product Analytics to drive data-led decision making across the Paytm Ads platform. This role works closely with Product, Data Engineering, Sales, and Operations teams to analyze product performance, user behavior, and campaign outcomes, translating data into actionable insights that improve advertiser and platform performance.
Key Responsibilities:
● Build and maintain automated dashboards and BI reports for key product and revenue metrics.
● Write advanced SQL queries to analyze large datasets and generate actionable insights.
● Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities.
● Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact.
● Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions.
● Translate business/product questions into structured analysis recommendations for stakeholders.
Qualifications:
● B.E./B.Tech from a reputed engineering institute
● Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles.
● Strong SQL expertise for large-scale data analysis and reporting.
● Experience with BI tools such as Superset, Tableau, Power BI, or Looker.
● Solid understanding of product analytics, marketing metrics, funnels, and experimentation frameworks.
● Familiarity with digital marketing platforms such as Google Ads and Meta Ads Manager.
● Experience in AdTech / MarTech ecosystems is preferred but not mandatory.
Why join us:
Work with a high-performing and passionate product, design, and engineering team. Shape the future of credit for millions of users. Build at scale in one of India’s most dynamic and regulated spaces. Flexible and inclusive work environment with fast decision-making and ownership.
Compensation:
If you are the right fit, we believe in creating wealth for you with enviable 500 mn+ registered users, 25 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Skills Required
- B.E. / B.Tech from a reputed engineering institute
- Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics
- Strong SQL expertise for large-scale data analysis and reporting
- Experience with BI tools such as Superset, Tableau, Power BI, or Looker
- Solid understanding of product analytics, marketing metrics, funnels, and experimentation frameworks
- Familiarity with digital marketing platforms such as Google Ads and Meta Ads Manager
- Experience in AdTech / MarTech ecosystems
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
