Technology at Primark
What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
Join Primark's Digital team and help shape the customer experiences that support millions of shoppers across our online and in-store channels. Working closely with Product Managers, Technology teams, and business stakeholders, you'll turn complex business needs into clear, actionable requirements. You'll play a key role in delivering innovative digital products, improving customer journeys, and supporting business growth. This is an exciting opportunity to work in a fast-paced, product-led environment where your insights will directly influence strategic digital initiatives. If you're passionate about solving problems and driving digital transformation, we'd love to hear from you.
Job DescriptionWhat you'll do
- Partner with business stakeholders, product teams, and technology colleagues to gather, analyse, and document detailed business requirements, ensuring solutions align with strategic objectives and customer needs.
- Facilitate workshops, interviews, and discovery sessions to understand current processes, identify pain points, and define opportunities for digital improvement and innovation.
- Translate business requirements into clear user stories, process maps, functional specifications, and acceptance criteria that support successful product delivery.
- Work closely with Product Managers, UX teams, and Engineers throughout the development lifecycle to ensure solutions are delivered as intended and provide measurable business value.
- Analyse customer journeys, operational processes, and business data to identify trends, inefficiencies, and opportunities to enhance the digital experience.
- Support Agile delivery teams through backlog refinement, sprint planning, user acceptance testing, and post-implementation reviews to ensure high-quality outcomes.
- Act as a trusted advisor to stakeholders, providing analysis, recommendations, and insights that help drive informed business and technology decisions.
What you'll bring
- Proven experience as a Business Analyst within a digital, eCommerce, retail, or product-led organisation, delivering business-critical projects and initiatives.
- Strong expertise in requirements gathering, business process analysis, workflow mapping, and translating complex business needs into practical technology solutions.
- Experience working within Agile environments, collaborating with cross-functional product and engineering teams to deliver iterative improvements and new capabilities.
- Excellent stakeholder management skills, with the ability to influence, challenge, and build relationships across both technical and non-technical audiences.
- Strong analytical and problem-solving capabilities, with experience using data and insights to support decision-making and continuous improvement activities.
- Exceptional communication and documentation skills, with the ability to clearly articulate requirements, findings, and recommendations to a variety of stakeholder groups.
- Experience working with digital platforms, customer-facing products, or retail technology solutions, with a strong understanding of customer experience and business value delivery
About Primark
Primark was founded on a mission that everyone deserves to look and feel good – without paying more. We stand for great value without compromise, offering affordable fashion and everyday essentials that are made to last. Founded in Ireland in 1969, Primark is now an international fashion retailer with more than 470 stores across 18 countries in Europe, the US and the Middle East, employing more than 80,000 colleagues. Millions of shopper’s trust Primark every week for everything from everyday essentials like t-shirts and socks, to the latest fashion trends – all at unbeatable prices.
Primark is built on a belief and passion for physical stores – helping to bring high streets and retail centres to life and creating joyful, social experiences. The company is focused on driving positive change by giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes.
Skills Required
- Proven experience as a Business Analyst within a digital, eCommerce, retail, or product-led organization, delivering business-critical projects and initiatives.
- Strong expertise in requirements gathering, business process analysis, workflow mapping, and translating business needs into technology solutions.
- Experience working within Agile environments with cross-functional product and engineering teams.
- Excellent stakeholder management skills across technical and non-technical audiences.
- Strong analytical and problem-solving capabilities, including using data and insights for decision-making and continuous improvement.
- Exceptional communication and documentation skills for articulating requirements, findings, and recommendations.
- Experience with digital platforms, customer-facing products, or retail technology solutions, with understanding of customer experience and business value delivery.
Primark Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Primark and has not been reviewed or approved by Primark.
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Fair & Transparent Compensation — Pay is often characterized as fair or good compared to similar retail roles, and overtime availability can improve take-home earnings. Recent UK minimum-rate increases and the removal of age-related pay tiers reinforce a sense of improving pay fairness.
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Leave & Time Off Breadth — Paid time off stands out as comparatively strong for retail, with full-time roles described as having notably generous PTO alongside sick time and paid holidays. This breadth can increase the overall value of the compensation package beyond hourly wages.
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Parental & Family Support — Enhanced maternity, paternity, adoption, and surrogacy payments are positioned as meaningful additions to the rewards package. Ongoing colleague discounts and family-oriented support contribute to a more rounded benefits offering.
Primark Insights
What We Do
Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has over 440 stores globally and continues to expand with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year programme that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled nine commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.
