Persona helps companies of all sizes verify individuals and businesses and automate any identity-related use case.
The Role
About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Instacart relies on Persona to verify shoppers who onboard onto their platform before delivering groceries to your doorstep. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.
About the Role
We're making the internet a safer place by revolutionizing online identity. This isn’t easy and we need the most driven (and curious) talent to help us. As a Business Acquisition Strategist, you'll work directly with our product sales team (including our founders and VP Sales) to land foundational deals with industry leaders, shape our product's future, and have an outsized impact on our mission to build a more trustworthy digital world.
This is a full-time position based in our HQ in downtown San Francisco - currently in the office Tuesday-Thursday with Monday and Friday as office optional. This position may also include up to 25% travel to meet with our prospective customers.
What you'll achieve
- Business Impact – You’ll play a key driver in our revenue growth, leading new customer acquisition through a consultative approach, and helping expand Persona’s footprint in key markets.
- Deal Excellence – Comprehensive world-class product and customer acquisition training to accelerate your success in a dynamic, fast-paced environment.
- Executive Partnership – You’ll partner directly with our COO, VP of Sales and sometimes even our Founders, leveraging their expertise to move faster and win bigger.
- Career Development – Paths for growth include many opportunities to expand your skill set and move upmarket or take on leadership roles.
What you'll bring to Persona
- Experience – A lot of experience isn’t needed. We can teach you the fundamentals of customer acquisition. But we can’t teach you how to be innately driven to solve really tough problems. We need someone with that drive.
- Curiosity – You’re hungry to learn new things, see different perspectives, and conquer fresh challenges. You're excited to work across diverse teams and understand how technical solutions solve real business problems.
- Technical Aptitude – You enjoy solving complex problems and genuinely want to understand how technology can make prospective customers' lives better, especially when working with technical products.
- Relationship-Building Skills – You're naturally great at reading people, building trust quickly, and turning skeptics into champions. You know how to navigate complex deals while keeping everyone excited about the path forward.
- Outstanding Communication – You can break down technical concepts in a way that makes sense to everyone, whether they're engineers or executives, and you communicate clearly in conversations and writing (whether it be Notion, Apollo, Slack, or SFDC).
- Growth Mindset – You're adaptable and driven to outperform. You take feedback well and are always looking to level up, thriving in a fast-paced, collaborative environment.
Compensation & Equity
This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, this role includes an additional variable compensation component, which can range from 15% to 50% depending on the team. We are also proud to offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline that is subject to change without notice.
Benefits and Perks
Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.
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The Company
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials. Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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