The Business Account Manager III will have a deep understanding of both retailer and manufacturer strategies to develop and execute growth plans based on strategic intent set by VP/MD & Client. The Business Account Manager provides direction to Customer Managers to optimize annual/quarterly Client business plans. They will be the key point of contact for regional client leadership and will be expected to deliver consistent experiences and outcomes. The Business Account Manager will drive the Business Planning process working closely with cross-functional business partners within the Business Insights, Planning Organization and Channel Teams to improve key metrics based on analysis of promotion, spending, and volume (forecasts and actuals). As well as manage base volume forecasts, item distribution, promotional strategy and innovation.
Responsibilities- Coordinate with Customer Managers to develop and execute business plans
- Build and manage strategic plans for respective retailers/wholesalers
- Align on strategy and plan with Region Broker Managers, Identify Opportunities and threats
- Feed CM’s w/ planning analytics to support Cat/Line reviews, NI presentations, etc.
- Effective trade fund management and visibility
- Measure effectiveness of CM’s
- Align w/Insights lead and be guided by insights specific to Category/Brand, Consumer/Shopper, Channel/Retail dimensions
- Work with syndicated/other data sources to both manage and inform strategic and tactical trade plans
- Ad-hoc financial and data analysis, including pre/post event analysis
- Develop Customer level distribution and merchandising targets with supporting insights and merchandising activation plans for each key initiative
- Attend Customer Sales Calls with the Customer Manager Team where appropriate
- Develop and deliver content as part of the CROSSMARK Business Review process
- Ensure Client’s Plans are Built and maintained in CROSSVIEW and the Client’s Trade Planning System
NOTE: This job description does not imply that the above functions are the only tasks that may be performed. Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management.
QualificationsCROSSMARK is committed to providing accessible employment practices and welcomes applications from people with disabilities. If you require accommodation for a disability during any stage of the recruitment process, please let us know.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education/Experience: Bachelor’s degree (B.A.) from a four-year university preferred; relevant experience may be considered in lieu of a degree
Other Functions:
- Work experience in sales or marketing for a minimum of 5-7 years with experience calling on a major chain customer
- Excel, Power Point
- Working knowledge of Nielsen and syndicated data sources
- Strong communication and people skills
- Must possess collaboration and influencing skills
- Ability to be a clear communicator, strategic thinker, and problem solver
- Ability to effectively prioritize demands and follow through on commitments
Certificates, Licenses, Registrations: None.
Indirect Supervisory Responsibility: Trade Specialists
Working Conditions: Home Office & Field Environments
Travel Requirements: Varies, 20 - 30%
Language Skills: English is the primary language skill; however, bilingual skills may be required based on business necessity.
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About UsSkills Required
- 5-7 years sales or marketing experience calling on major chain customers
- Proficiency with Excel
- Proficiency with PowerPoint
- Working knowledge of Nielsen and syndicated data sources
- Experience building and maintaining plans in CROSSVIEW or other trade planning systems
- Strong communication and people skills
- Collaboration and influencing skills
- Strategic thinking and problem solving abilities
- Ability to prioritize demands and follow through on commitments
- Bachelor's degree (preferred) or equivalent relevant experience
- English language proficiency; bilingual skills may be required based on business necessity
What We Do
Acosta Group fuses storied expertise, unmatched connectivity and advanced insight to accelerate brand growth – everywhere you sell. Our collective of the most trusted retail, marketing and foodservice agencies is reimagining how people connect with brands at every point in the consumer journey. Comprised of Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services and Product Connections, Acosta Group understands and anticipates evolving consumer needs, fueling accelerated performance to connect tomorrow's commerce today. The collective delivers end-to-end solutions, including headquarter sales services, omnichannel retail solutions, assisted sales and training, integrated marketing, foodservice sales enablement and culinary solutions, and the most advanced data and insights.
