Broadband Prepaid Base Management Head

Reposted 10 Days Ago
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Tower, Cork, IRL
In-Office
Senior level
Digital Media • Information Technology • Marketing Tech • Mobile
The Role
Lead development and execution of AI-driven prepaid broadband lifecycle, focusing on predictive churn prevention, NBA-driven ARPU optimization, autonomous onboarding and self-healing journeys, P&L oversight with automated margin guardrails, and cross-functional AI squad leadership to drive base growth, retention, and Postpaid enablement.
Summary Generated by Built In

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description The Prepaid Base Management Head is the architect of the autonomous, transaction-driven Broadband customer base. This role is responsible for the end-to-end value of the prepaid portfolio using AI-led interventions. The mandate is to drive sustainable revenue via AI-Driven Base Growth & Retention, utilizing algorithmic Next Best Action engines to prevent dormancy, maximize ARPU, and champion an autonomous service experience across all broadband technologies.

DUTIES AND RESPONSIBILITIES:

1. AI-DRIVEN BASE GROWTH & RETENTION

  • Predictive Churn & Auto Save: Deploys models that identify at-risk customers by analyzing real-time data: loading patterns, signal degradation, etc.

  • Proactive Intervention: Executes automated multi-channel auto save strategies where AI agents trigger personalized offers before a customer drops usage or stops loading.

  • Dormancy Recovery: Uses pattern recognition to deploy bots for win-back campaigns, specifically targeting silent or unfunded ONT/Routers to trigger re-engagement.

  • Postpaid Predictive Enablement: Provides the Postpaid vertical with advanced predictive churn frameworks, adapting prepaid real-time signal models to enhance Postpaid’s early-warning systems for contract renewals.

2. ALGORITHMIC ARPU OPTIMIZATION

  • Next Best Action (NBA) Engines: Develops AI-powered upsell and cross-sell frameworks that suggest the ideal data promo at the exact moment of need.

  • Dynamic Pricing & Laddering: Utilizes pricing bots to offer personalized data laddering and speed boosts based on individual customer consumption peaks and real-time network capacity.

  • Tech-Steering Graduation: Algorithmic identification of high-value wireless users for graduation to Prepaid Fiber to improve CLV and network offloading.

  • Cross-Vertical Propensity Modeling: Leads the development of cross-sell propensity models for Prepaid-to-Postpaid Graduation and vice-versa, ensuring a unified view of customer value. Also provides modeling support to Postpaid.
     

3. AUTONOMOUS LIFECYCLE MANAGEMENT

  • AI-Guided Onboarding: Oversees the end-to-end journey from autonomous onboarding to conversational AI (Voice/Chat) handling loyalty rewards.

  • Self-Healing Journeys: Deploys bots to automate health checks and billing corrections, ensuring a frictionless experience that reduces manual support

  • Hyper-Personalized GTM: Uses ML analytics to segment the base into personas (e.g., Gamers, WFH), automating the creation of offers that adapt to customer needs and local network performance.

  • Automation Portability: Partners with Postpaid to port successful autonomous journeys into the Postpaid experience to reduce cost-to-serve.

4. P&L MANAGEMENT

  • Automated Financial Oversight: Takes full accountability for the Prepaid P&L, implementing automated guardrails within the AI engine to ensure personalized discounts never breach minimum margin thresholds.

  • Cannibalization Control: Monitors algorithmic offers to ensure high-value users aren't downgraded by automated discounts, protecting the overall revenue floor.

  • AI-Driven Retention ROI: Provides the analytics framework to the Postpaid Head to measure the Retention ROI of AI-led saves vs. traditional interventions

5. CROSS-FUNCTIONAL LEADERSHIP

  • Agile AI Squad Leadership: Leads Agile Squads across Marketing, Network, and IT to integrate bots into back-end provisioning and real-time telemetry feeds.

  • Postpaid Vertical AI Support: Acts as the AI Business Partner to the Postpaid Base Management Head; provides support to automate Postpaid workflows.

  • GTM Excellence: Ensures the seamless integration of commercial logic into the technical AI stack to maintain a competitive edge in the prepaid market.

  • Team Leadership: Mentors and manages segment managers to ensure a cohesive, retention-first prepaid broadband strategy.

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.
Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

Skills Required

  • Proven experience building and deploying AI/ML models for customer lifecycle management (churn, propensity)
  • Experience with Next Best Action (NBA) engines or algorithmic upsell/cross-sell frameworks
  • Experience implementing conversational AI (voice/chat) and automation bots for onboarding and support
  • Experience with dynamic pricing, pricing bots, or personalized pricing/laddering implementations
  • P&L ownership and financial guardrails implementation experience for product portfolios
  • Cross-functional leadership experience (leading Agile squads across Marketing, Network, IT)
  • Experience in broadband/telecom customer base management or closely related domain
  • Experience with telemetry integration and real-time data pipelines for model-driven interventions
  • Experience mentoring/managing segment or product managers and collaborating with Postpaid/commercial teams
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The Company
8,380 Employees
Year Founded: 1935

What We Do

Globe Telecom Inc is a leading Philippine digital solutions platform primarily focused on telecommunications. The company provides a comprehensive suite of products and services, including mobile, home broadband, corporate data, and fixed-line voice. In addition to connectivity, Globe focuses on venture capital, venture building, shared services, and digital marketing solutions to empower Filipinos with reliable communication and digital tools.

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