Broadband Integrated Marketing Manager

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The Integrated Marketing Manager supports the development and execution of integrated acquisition marketing initiatives for T-Mobile’s Home Internet portfolio, including Fiber and 5G Home Internet. This role helps translate marketing strategy, product priorities, audience insights, and campaign messaging plans into coordinated marketing programs across paid, owned, earned, retail, and digital channels. The Manager works collaboratively with cross-functional partners to ensure consistent messaging, brand alignment, and strong execution across the consumer experience. By leveraging market data, customer insights, and campaign performance, this role identifies opportunities to improve campaign effectiveness, increase audience engagement, and support commercial and brand objectives. This is a highly cross-functional role for a marketer who can manage complex workstreams, drive alignment across teams, and help bring integrated campaigns to market with clarity and consistency.
This is a hybrid role requiring a minimum of 3 days per week in office.

Job Responsibilities:

• Support development and execution of integrated Broadband acquisition marketing plans, ensuring alignment with business goals, product priorities, messaging frameworks, and T-Mobile brand strategy.
• Translate marketing strategy, audience insights, product positioning, and go-to-market priorities into campaign briefs, messaging inputs, timelines, launch plans, and partner-ready executional guidance.
• Ensure consumer-facing campaign outputs across channels are cohesive, accurate, brand-aligned, and consistent with approved messaging, offer details, product positioning, and acquisition objectives.
• Manage cross-functional campaign workstreams across creative, retail, digital, web, PR, and channel partners to ensure plans move from brief through launch on time and with clear accountability.
• Monitor campaign performance, market data, customer insights, and competitive activity to identify opportunities to improve message consistency, campaign effectiveness, audience engagement, and future planning.
• Also responsible for other duties/projects as assigned by business management as needed

Knowledge, Skills and Abilities:

• Brand Management
• Campaign Management
• Cross-Functional Leadership
• Customer Insights
• Data Analysis
• Integrated Marketing
• Marketing Analytics
• Omnichannel Marketing
• Strategic Thinking

Qualifications:

• Bachelor's degree in Marketing, Communications, or Business plus 3 years of related work experience, or advanced degree with 1 year of related work experience, or combination of education and experience deemed equivalent
• 4+ years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands
• Less than 2 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution
• Solid understanding of digital brand marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc.
• Experience in data driven marketing techniques and traditional database marketing is essential
• Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
• Strong communications skills by presentation, written and verbal methods with frequent C-Level presentations
• Ability to influence, lead and coach cross functional teams and champion new concepts and ideas
• Clear and concise written and verbal communication skills with ability to present complex technical information to a variety of audiences including executives and non-technical leaders, while employing a high degree of collaboration and influence
• At least 18 years of age
• Legally authorized to work in the United States

Total Target Cash Earnings Opportunity: $101,430 - $183,080

National Base Pay Range: $88,200 - $159,200

The Total Target Cash Earnings Opportunity represents the expected total cash compensation for this role at target performance, combining base salary and annual incentive opportunity. Actual earnings may be higher or lower depending on individual performance and overall company results. 

The base pay range reflects the compensation component of this opportunity. The candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ373544¶dox=1

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Corporate employees are eligible for a year-end bonus based on individual and/or company performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. The incentive component included in the Total Target Cash Earnings Opportunity reflects target performance. Actual earnings included in the Total Target Cash Earnings Opportunity reflect target performance; actual payouts may vary. 
At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don't stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com.

Never stop growing! As part of the T-Mobile team, you know the Un-carrier doesn’t have a corporate ladder–it’s more like a jungle gym of possibilities! We love helping our employees grow in their careers, because it’s that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity, you’re living our values while investing in your career growth–and we applaud it. You’re unstoppable! T-Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, genetic information, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law. Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated. Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process, please let us know by emailing [email protected] or calling 1-844-873-9500. Please note, this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.