BRIONI WW CRM Manager

Summary

Job Description

About us

Since 1945, the Brioni style is one of effortless modern elegance. It stems from excellence through in-house sartorial savoir-faire and continuous research in exceptional materials. In addition to its state-of-the-art Bespoke service, the House offers unparalleled, made in Italy, ready-to-wear, leather goods, shoes and accessories, both for formalwear and leisurewear, as well as fragrances.
Founded in Rome and part of the Kering group, Brioni designs and crafts in the spirit of slow luxury, a value for the planet and people that unites the craftsmen and communities behind the House.

Your opportunity

Manage all projects related to Client Relationship Management to drive the client loyalty of the House on a worldwide basis in line with its identity. By translating data into insights, build a strategy to increase acquisition, retention and reactivation. Manage a CRM specialist and form a successful client team with the VIC (‘Very Important Clients’) department. Work closely with Retail, Marketing, eCommerce, IT, and Legal to deliver best-in-class client experience and contribute to the House growth.

• Analysis and strategy
  • Build global and local strategies by identifying trends and opportunities. Run and present various client analyses to several teams of the House, including C-Levels, Merchandising, and Retail teams. Prepare quarterly business review with Kering.
  • Contribute to the VIC strategy by providing relevant insights including ROI of activities.
  • Develop creative ways and new digital solutions to increase client acquisition and loyalty by partnering up with involved functions and help implement actions with business and IT teams.
     
• Client journeys and outreach campaigns
  • Update existing and launch new automated client journeys to tap on the key moments of the client lifecycle by working with IT, eCommerce, Marketing, Design, and Merchandising teams.
  • Design and execute outreach campaigns: collection launches, stores openings/relocations/closures, in-store events, VIC events, Bespoke trunk shows, and emotional calendar.
  • Monitor, interpret, and refine such operations. Prepare and conduct trainings for the sales teams on CRM related subjects.
     
• Continuous operational improvement
  • Be the point of reference of the in-House clienteling app, used by all store teams, and continuously improve its usage and benefits by collecting feedback, translating them into features, and coordinating with IT teams for their implementation.
  • Increase the quality of client database, including contactability enhancement, by working with Data Privacy and Retail and IT teams.
  • Conduct trends analyses to benchmark digital engagement best practices and market insights studies to help contextualize internal results.

Profile

• 6Y+ of experience in global client engagement, and acquired business acumen and luxury sensibility
• Technical proficiency in data management and CRM system architecture
• Strong data analysis and visualization skills
• Capacity to communicate effectively across different levels
• Ability to meet deadlines and multitude of simultaneous activities, with solid project management skills
• English speaking. Italian is a plus

Why work with us?

This is a fabulous opportunity to join the Brioni adventure and to actively contribute to the development of the business by becoming part of a thriving House in a global Luxury Group that offers endless possibilities to learn and grow.

Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.

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