Braze Consultant

Job Description:

We Dream. We Do. We Deliver.

At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.

We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

Required Experience and Skills:

• 2+ years hands-on experience with Braze or comparable marketing automation platform
• Good knowledge of HTML, SQL, and Liquid templating
• Understanding of digital marketing concepts: segmentation, journeys, personalization, consent
• Experience working with data layers, CDPs, APIs, and tag managers (e.g. GTM) is a plus
• Able to clearly communicate technical concepts to non-technical stakeholders
• Proactive mindset, capable of working in a fast-paced project environment

Domain-Specific Role Responsibilities:

• Lead or support the implementation of Braze for global clients, enabling scalable cross-channel engagement strategies.
• Translate client requirements into executable Braze configurations and lifecycle campaigns.
• Act as the bridge between marketing, data, engineering, and client stakeholders.
• Work with native Braze features including Canvas, Currents, Catalogs, Connected Content, Liquid, and Segment filters.
• Contribute to data strategy, segmentation design, and behavioral trigger setup.

Roles & Responsibilities:

• Design and build cross-channel customer journeys using Braze Canvas.
• Create data models and segment logic based on customer profiles, behavior, and lifecycle events.
• Develop content personalization using Liquid and integrate external data via Connected Content.
• Provide technical documentation and ensure QA for campaigns and trigger logic.
• Maintain platform governance and campaign scalability standards.
• Act as an expert for Braze in solution design, pitches, and technical workshops.
• Maintain awareness of Braze product roadmap, features, and implementation best practices.
• Contribute to the strategic development of Merkle's MarTech capabilities.

Why choose Merkle?

Innovation at Our Core: As part of dentsu’s global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we’ve been innovating to meet the changing needs of our clients.

Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions.

Collaborative Culture: At Merkle, your ideas and contributions truly matter. You’ll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.

What’s in It for You?

Global Perspective: As part of a dentsu company, collaborate with over 70,000 talented colleagues across 145 countries to drive innovation on a global scale.

Flexibility & Balance: Enjoy hybrid work models, adaptable hours, and home office options.

Inclusive & Supportive Culture: We celebrate diversity and foster a respectful workplace where every team member’s unique perspective is valued, and everyone is welcome.

Well-balanced reward package: We offer competitive salaries, volunteer days, wellness days, modern offices, and a multi-cultural environment that fosters creativity and innovation.

Innovation-Driven Work: Contribute to projects that are reshaping industries and driving transformation with next-generation technologies and strategies.

Purpose-Driven Culture: Be part of an organization that fosters sustainable growth for brands, people, and society—where every contribution makes a meaningful impact.

Growth Opportunities: Expand your skills through training, mentorship, and data-driven projects that reshape customer experience and business outcomes. Explore opportunities in the whole dentsu network to expand your reach.

*many more attractive benefits are waiting for you, for more details regarding additional benefits, please ask your recruiter

Ready to join the team? Shape your unique career and reach your full potential. Apply now and join us in transforming the future together.

*At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the forefront of people-centered transformations that shape society."

We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment.

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