As the Branding Designer for APeA, you will play a pivotal role in driving the visual identity and creative execution of brand initiatives across APeA, including Greater China, Japan, Korea, India, and ASEAN markets. You will collaborate closely with internal stakeholders—including the Sales Team and Regional Product Management Team—as well as multiple creative agencies in China to ensure cohesive and impactful brand communications.
You will be responsible for the design, development and execution of a wide range of digital and retail creative, as well as managing creative traffic, developing briefing decks, and ensuring timely delivery of digital and channel-related content. Your work will span across campaigns, packaging, social media, retail merchandising, events, and multimedia assets, all aligned with APeA’s brand strategy and Belkin’s global standards.
Specific responsibilities include:
- Design Execution & Brand Development
- Develop and implement conceptual ideas with a strong sense of design, layout, and typography.
- Maintain and evolve APeA’s visual identity in line with Belkin’s Global Design Language.
- Art direct product and lifestyle photo shoots in collaboration with in-house and external teams.
- Design and development of new branding.
- Supports all initiatives requiring graphic design.
- Digital & Channel Content Creation
- Oversee the creation and timely delivery of digital assets for social media, e-commerce, and retail channels.
- Ensure consistency across all media platforms to reinforce APeA’s brand message.
- Collaborate with copywriters, web designers, and marketing teams to produce integrated campaigns.
- Offline & Packaging Design
- Execute packaging design and review, ensuring full compliance with established brand guidelines.
- Create and adapt a wide range of offline marketing materials to support retail and channel campaigns.
- Briefing Deck Creation & Stakeholder Collaboration
- Create compelling and strategic briefing decks for internal presentations and agency kick-offs.
- Collaborate with Sales and Regional Product Management teams across APeA to align creative direction with business goals.
- Facilitate cross-functional meetings to ensure alignment and clarity on project objectives.
- Creative Project Management & External vendor management
- Lead traffic management across internal teams and external creative agencies in China.
- Develop and maintain project timelines, ensuring on-time delivery of creative assets.
- Manage relationships and projects with external vendors.
- Source and identify new production processes and materials to push creative while increasing cost-effective solutions.
- Quality & Compliance
- Ensure 100% accuracy and quality control of all produced materials.
Ensure the consistency of the deliverables and its alignment with Belkin brand image.
What you’re getting intoWe’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.
You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal.
Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.
Belkin is an Equal Opportunity and Affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace.
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Location:Shanghai City, ShanghaiSkills Required
- Strong design, layout, and typography skills
- Maintain and evolve brand visual identity consistent with global design language
- Art direction for product and lifestyle photo shoots
- Design and development of digital assets for social media, e-commerce, and retail
- Packaging design and compliance with brand guidelines
- Create strategic briefing decks and collaborate with internal stakeholders
- Project and creative traffic management including timelines and delivery oversight
- Manage relationships and projects with external vendors and creative agencies
- High attention to detail and quality control (ensure 100% accuracy of materials)
- Cross-functional collaboration with Sales and Regional Product Management across APeA
What We Do
At Belkin, we believe that today can be extraordinary. Our products exist at the intersection of people and technology. Our human-centric designs empower individuals to get more out of their daily life. From our humble beginnings in Southern California to a diverse, global country in more than 50 countries, our focus is harnessing technology and design to improve the lives of people around the world. Today, our team consists of more than 1,200 employees across 23 countries. While our main office stays true to our Southern California roots, you’ll find Belkin offices around the world. We’re proud to be a global village, connecting our employees in environments that champion inclusivity, diversity, innovation and connectivity. People are at the center of everything we do and you can be part of our mission to help others Be Ready For Today. Our extensive range of products deliver power, protection, connectivity, audio and home automation solutions across the following divisions: BoostCharge by Belkin SoundForm by Belkin ScreenForce by Belkin Connect by Belkin Stage by Belkin From the humble beginnings of a garage in 1980s Southern California to a global technology company, our ethos has always been about connection and we remain forever inspired by progressing people and the planet we all share.
