Branded Content, Digital Editor
Your role: Branded Content, Digital Editor
Are you a creative wordsmith, able to adapt your tone of voice to suit different audiences and brands?
Are you as comfortable writing snappy copy as you are managing multiple projects at the same time? Or perhaps you have interchangeable skills in creative writing, project management and delivery that would make you a great candidate for the role of Digital Editor, Branded Content.
We are looking for someone to join the Branded Content Team on a full-time basis, to deliver engaging commercial copy for a variety of digital elements, including online competition pages, quizzes and newsletters. This role also involves a high level of project management and campaign delivery, working in a fast-paced environment.
The successful candidate will deliver high quality digital branded content for the best media and entertainment brands on the planet, including: Heart, Capital, Capital XTRA, Classic FM, Radio X, Smooth Radio, LBC, Gold and PopBuzz!
As a Branded Content, Digital Editor at Global, you will:
Key Responsibilities
- Shape engaging copy for online audiences and understand the importance of a seamless user journey, identifying ways to improve this
- Possess great organisational skills, with experience managing multiple fast-paced projects simultaneously
- Work with our commercial team to ensure the client brand shines through in the content we produce whilst the content remains true to the Global brand identity
- Every project will be different and every client and Global brand brings with it a set of requirements, meaning we need someone with positivity, energy and the ability to manage multiple partners whilst delivering outstanding results
What You’ll Love About This Role
- Think Big: You'll play a crucial role in the Branded Content Team, working across campaigns that touch all Global platforms from on air to online.
- Own It: You’ll own projects from start to finish, delivering digital branded content for a variety of clients across Global brands
- Keep it Simple: You’ll turn complex briefs into simple and engaging content
- Better Together: Your days will be fast-paced, with lots of opportunity for cross-department working and bringing your expertise and knowledge to the table.
What Success Looks Like
In your first few months, you’ll have:
- Gained a great working knowledge of Global brands, from individual tones of voices to what each audience loves
- Delivered multiple projects, with your work sitting across multiple Global channels
- Written engaging copy, built online pages and set content live on Global websites
- Delivered post-campaign reports, monitoring how online elements have performed
- Built strong & positive relationships with internal stakeholders, working closely with the wider Branded Content team, Editorial, Programming, Commercial Design and Partnerships teams
- Maintained consistent, timely and professional communication across the business
- Understood and adopted internal processes, workflows and policies
- Worked with a hugely passionate and supportive team
What You’ll Need
This role is perfect for someone who thrives while carrying out both creative and administrative tasks.
- A qualification in English language, journalism or similar
- Creative writing experience
- Project management experience
- Experience working with CMS and basic HTML skills
- Experience monitoring campaign performance, i.e. reporting on page stats using platforms like Google Analytics and Omniture
- Experience delivering and/or project managing digital content (e.g., working as part of an editorial, CRM or digital team; as a copywriter; or within a marketing, publisher or agency environment)
- The ability to develop imaginative copy and adapt your tone of voice/writing style depending on project
- Ability to manage your own time and prioritise workloads
- The ability to problem solve on the job and help others do the same
- The ability to respond positively to the needs and expectations of others, to achieve the right solution for our brands and commercial partners
- A great knowledge of and passion for all things digital (digital media/social media platforms and trends)
- Relationship building skills
- Photoshop skills
- A knowledge of radio / interest in music and news is advantageous but not essential.
- Experience of working in a hybrid role
Top Skills
What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold.
Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers.
Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
