The Role
Lead global social media and branding: develop daily online media strategy, create and schedule content, monitor channels and report ROI. Collaborate with marketing, product and Web3 teams, contribute creative ideas, and provide executive support including scheduling, travel, events and confidential administrative tasks.
Summary Generated by Built In
What You’ll Be Doing
Social media & branding
- Develop daily online media strategy (including but not limited to X), to boost engagement and brand visibility globally.
- Create, curate, and schedule compelling content that ties into trending discussions, audience behaviors, Web3 mentalities with OKX's messaging.
- Monitor online media channels, respond to audience interactions, track performance metrics, iterate strategies and report on ROI to refine content and campaign approaches.
Team collaboration
- Work closely with marketing, product and other Web3 teams to align online media efforts with the company's broader goals.
- Bring fresh, creative ideas to the table during brainstorming sessions and cross- functional projects.
Executive support
- Manage and handles administrative tasks for executive support, including but not limited to scheduling business meetings, organizing travel, planning and organizing events and logistics.
- Anticipate needs, handle confidential tasks with discretion.
What We Look For In You
- Bachelor's degree in Marketing, Communications, or a related field preferred.
- Experienced in cross-departmental stakeholder communication and management, with proficiency in Mandarin, Cantonese, and English (written and spoken).
- Proven ability to produce engaging social media content, with a knack for spotting trends and audience behaviors. Portfolio of successful campaigns will be a plus.
- Skill in crafting punchy tweets, threads, and creative briefs for visuals and videos that resonate with crypto-native audiences in global markets.
- Thrive under pressure, pivot strategies quickly, and deliver high-quality work in a fast-moving industry.
- Curious, creative, and unafraid to experiment. A self-starter who balances independence with teamwork.
Nice to have
- Sound understanding of crypto culture, trending topics, and audience psychology
- Ability to speak the language of Web3, Meme, or blockchain ecosystems.
- Experience in social media management, branding or digital marketing, preferably in tech/crypto/Web3.
- Experience using social analytics tools (e.g. Hoostuite, Sprout Social).
- Network within Web3 communities or influencers.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Skills Required
- Bachelor's degree in Marketing, Communications, or related field
- Proficiency in Mandarin, Cantonese, and English (written and spoken)
- Experience in cross-departmental stakeholder communication and management
- Proven ability to produce engaging social media content
- Portfolio of successful campaigns
- Skill in crafting tweets, threads, and creative briefs for visuals/videos
- Ability to handle executive administrative tasks, travel planning, event logistics, and confidential matters with discretion
- Ability to work under pressure, pivot quickly, and deliver in a fast-paced industry
- Curiosity, creativity, and self-starting mindset
- Sound understanding of crypto culture, Web3, memes, or blockchain ecosystems
- Experience in social media management, branding or digital marketing, preferably in tech/crypto/Web3
- Experience using social analytics tools (e.g., Hootsuite, Sprout Social)
- Network within Web3 communities or influencers
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
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Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
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Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
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Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
