Brand Strategy Manager

You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most.

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical.

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

The Brand Strategy Manager will help us deliver on our commitment to becoming the brand for music lovers everywhere, reach new customers and grow our business. It is a critical role in shaping and driving the strategic brand positioning, identity, and market presence across all of Bose’s business portfolio. This individual will lead strategic brand initiatives, ensuring a cohesive and consistent brand narrative across all product lines. Working closely with product marketing , other marketing functions and regional teams, the Brand Strategy Manager will develop and execute strategies that elevate the brand’s identity, enhance consumer engagement, and strengthen the brand's position in the marketplace. This role requires a strong understanding of consumer behavior, industry trends, and competitive dynamics, with a focus on crafting high-impact, cross-portfolio brand strategies.

You will be responsible for strategic leadership and development - and partnership with your integrated teammates to ensure sharp strategy gets turned into cohesive action and results. 
 

Key Responsibilities:

Brand Strategy Development and Execution

• Define and implement the brand vision, positioning, and identity to align with the company’s overall mission and objectives.

• Develop and lead cross-portfolio brand strategies that unify messaging and positioning across multiple product lines.

• Craft brand guidelines and ensure consistent application across marketing channels, product communications, and customer touchpoints.

• Lead the development of annual and long-term brand plans, defining objectives, initiatives, and KPIs.
   

Cross-Portfolio Brand Initiatives

• Spearhead cross-functional initiatives that support a unified brand experience, integrating insights and positioning across various consumer electronics segments.

• Collaborate with product marketing and digital teams to develop cross-product branding efforts, aligning messages to enhance brand awareness and affinity.

• Identify synergies within the portfolio to maximize brand impact and improve consumer understanding and perception.
   

Brand strategy activation:

• While our long term brand platform SOUND IS POWER has been developed, we need to develop brand briefs to activate it. Develop insights – in particular from consumer, the brand itself, competition as well as working with CRI to design cultural insights.

• Identify and build a plan around key seasonal moments
   

Consumer Insights and Brand Health Tracking

• Own the communication learning agenda and partner with consumer insights in standing up the required research from which you will mine the core insights across customer, category, brand/ product, culture, pain points and motivation .

• Monitor brand health metrics (awareness, perception, loyalty) and report on brand performance to senior leadership.

• Develop and track KPIs to assess the effectiveness of brand strategies and initiatives.

• Use analytics and insights to adapt brand strategies in response to changes in consumer behavior, competitor actions, and market conditions.
   

Collaborative Leadership and Stakeholder Management

• Act as a central liaison for brand strategy across functions, working with sales, product, and other marketing function to ensure alignment.

• Partner with regional teams to tailor brand strategies to local markets while maintaining a cohesive global brand identity.

• Present brand strategies, plans, and performance results to senior management and cross-functional stakeholders.
   

Innovation and Brand Evolution

• Stay ahead of industry trends and innovations to continually evolve the brand and improve consumer engagement. Champion new ideas for brand differentiation, using emerging technologies and consumer trends to drive innovative branding.

• Explore opportunities for strategic brand partnerships, sponsorships, and other initiatives that enhance the brand’s visibility and appeal.
   

Qualifications:

• Education: Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred).

• Experience: 7+ years of experience in brand strategy, brand management, or agency strategy role, preferably within the consumer electronics or technology industry.

• Strategy development across product launches and brand activations - Experience researching insights, synthesizing into a competitive strategy, Ability to craft a creative brief, Ability to create a comms plan

• Proven experience in creating and executing brand strategies that drive brand growth and enhance market position.

• Strong analytical skills with a track record of using consumer insights to inform brand positioning.

• Ability to set direction, bring cross-functional stakeholders together, and have the ability to shape work to the strategy

Key Competencies:

• Strategic Thinking: Ability to envision the brand’s future and translate it into actionable strategies.

• Consumer-Centricity: Deep understanding of consumer needs and behaviors within the consumer electronics space.

• Analytical Mindset: Strong data-driven approach to brand health monitoring and strategic adjustments.

• Collaboration and Influence: Skilled at building cross-functional relationships and gaining alignment on brand initiatives.

• Adaptability: Agile in adjusting brand strategies to changing market conditions and consumer expectations.
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Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to [email protected] and let us know the nature of your request and your contact information.

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

If you believe you need a reasonable accommodation, please send a note to [email protected]