Grant Thornton is seeking a Brand Strategy Manager to join the team. Approved office locations can be found below.
The opportunity
Grant Thornton Advisors is expanding across more than 20 markets, with new firms continuing to join the group. This creates significant brand strategy work: developing propositions, shaping brand architecture, naming new offers and determining how acquired firms transition.
As Brand Strategy Manager, you will shape the group’s positioning and narrative and lead the development of propositions and messaging for priority campaigns, services and solutions. You will prepare brand architecture, naming and acquired-brand recommendations and develop the employee value proposition. The role reports to the Director, Brand Strategy.
What you will do
Brand story and positioning
Develop and evolve the group’s positioning, narrative, messaging architecture and tone of voice principles for use across markets
Connect audience, client need, value and proof in every framework, so each claim we make is clear, credible and consistent
Propositions and messaging
Build the proposition and messaging frameworks behind our campaigns, services and solutions, working with activation, creative, content and service line teams
Design and lead brand workshops with leadership teams, markets and service lines to shape propositions, test the thinking and build agreement on the direction
Turn approved strategy into clear creative briefs and keep the agreed direction intact through development
Brand architecture and naming
Shape the group’s brand architecture as we grow, developing options and naming recommendations for acquisitions, products, platforms, services and solutions
Prepare decision papers for senior leaders, setting out each option with its commercial, legal and market implications
Partner with Legal throughout, so trademark and regulatory advice shapes each recommendation from the start
M&A brand strategy
Assess the brand equity of firms joining the group and recommend how each brand transitions, from the end state through to the approach and timing
Develop the positioning and core messages for acquisition announcements, connecting each new firm clearly to the wider group
Employer brand
Define and evolve the employee value proposition with People and Culture, from the promise we make to talent through to the proof points and core messages behind it
Brief the teams responsible for employer brand activity, ensuring the core proposition and messaging are applied consistently
Insight and evidence
Define the questions our brand tracking and testing programs need to answer, from awareness and consideration through to message performance
Interpret the findings and recommend changes to positioning and messaging over time
Other duties as assigned
What you will bring
Bachelor’s degree in marketing, communications, business or a related field, or equivalent experience
Around 7 years in brand strategy, gained in-house, in an agency or in a consultancy
Experience working across markets or in a complex organization; professional services experience is useful but not required
A proven record building propositions and messaging architectures
Strong writing and editorial judgment, able to make complex services clear, credible and distinctive
Experience in brand architecture, naming and acquired-brand strategy
Employer brand experience and confidence working with senior People and Culture stakeholders
Skilled facilitation: able to design and lead workshops with senior stakeholders across markets and cultures
Research literacy: able to frame testing questions and turn findings into recommendations
The ability to build an evidence-based case, present a clear recommendation to senior leaders and gain their support
The base salary range for this position is between $104,000 and $156,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.
In the U.S., Grant Thornton delivers professional services through two specialized entities: Grant Thornton LLP, a licensed, certified public accounting (CPA) firm that provides audit and assurance services ― and Grant Thornton Advisors LLC (not a licensed CPA firm), which exclusively provides non-attest offerings, including tax and advisory services.
In 2025, Grant Thornton formed a multinational, multidisciplinary platform with Grant Thornton Ireland. The platform offers a premier Trans-Atlantic advisory and tax practice, as well as independent American and Irish audit practices. With $2.7 billion in revenues and more than 50 offices spanning the U.S., Ireland and other territories, the platform delivers a singular client experience that includes enhanced solutions and capabilities, backed by powerful technologies and a roster of 12,000 quality-driven professionals enjoying exceptional career-growth opportunities and a distinctive cross-border culture.
Grant Thornton is part of the Grant Thornton International Limited network, which provides access to its member firms in more than 150 global markets. About the TeamThe team you’re about to join is ready to help you thrive. Here’s how:
- Benefits for internship positions: Grant Thornton interns are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Interns also receive a minimum of 72 hours of paid sick leave and are paid for firm holidays that fall within their internship period.
- Benefits for seasonal employee positions: Grant Thornton seasonal employees are eligible to participate in the firm’s medical, dental and vision insurance programs and the firm’s employee assistance program. Seasonal employees may also be eligible to participate in the firm’s 401(k) savings plan and employee retirement plan in accordance with applicable plan terms and eligibility requirements. Seasonal employees receive a minimum of 72 hours of paid sick leave.
Skills Required
- Bachelor's degree in marketing, communications, business or related field, or equivalent experience
- Around 7 years in brand strategy (in-house, agency, or consultancy)
- Experience working across markets or in complex organizations
- Proven record building propositions and messaging architectures
- Strong writing and editorial judgment to make complex services clear and distinctive
- Experience in brand architecture, naming and acquired-brand strategy
- Employer brand experience and ability to work with senior People and Culture stakeholders
- Skilled facilitation: design and lead workshops with senior stakeholders across markets and cultures
- Research literacy: frame testing questions and turn findings into recommendations
- Ability to build an evidence-based case and present clear recommendations to senior leaders
- Professional services experience
What We Do
Forget what you think you know about professional services. We go beyond what’s expected and help others do the same. Grant Thornton is the U.S. member firm of Grant Thornton International Ltd, one of the world’s leading independent audit, tax and advisory firms. That means our network has more than 60,000 professionals in more than 135 countries who are ready to help public and private organizations of all sizes take on today’s challenges. But what sets us apart isn’t just what we do – it’s how we do it. Here, we believe in making business more personal and building trust into every result. We’re collaborators – obsessed with quality and ready for anything – who understand the value of strong relationships. It’s how we challenge the expectations of business and empower our people and clients to do it, too. One thing we won’t do? Grant Thornton LLP will never request money or any form of payment for services via social media. Please report any concerns at 1-800-810-3503. "Grant Thornton” refers to Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd (GTIL). GTIL and the member firms are not a worldwide partnership. Services are delivered by the member firms. GTIL and its member firms are not agents of, and do not obligate, one another and are not liable for one another’s acts or omissions. Please see grantthornton.com for further details.
