Position Overview
The **Tzield Brand Lead** is a pivotal strategic and commercial leadership role within Sanofi's aT1D Franchise. This individual will be responsible for defining and executing the brand strategy for Tzield, shaping a nascent market, and establishing Tzield as the standard of care in the disease modification space for type 1 diabetes.
This role demands a rare combination of scientific curiosity, commercial acumen, and the courage to build where no roadmap yet exists. The Tzield Brand Lead will work at the intersection of immunology, endocrinology, patient advocacy, and market access — leading cross-functional teams and inspiring stakeholders to act with urgency on behalf of patients who are at risk but not yet symptomatic.
Key Responsibilities
🎯 Brand Strategy & Planning
- Develop and own the comprehensive brand strategy, annual marketing plan, and long-range commercial vision for Tzield
- Define brand positioning, messaging architecture, and value proposition across all customer segments (HCPs, patients/families, payers, and advocacy communities)
- Translate scientific and clinical data into compelling, compliant commercial narratives
- Lead brand planning cycles and ensure alignment across all functional stakeholders
🌍 Market Shaping & Disease Awareness
- Drive market shaping initiatives to build awareness of T1D staging, autoantibody screening, and the concept of disease modification
- Develop and execute disease education campaigns targeting endocrinologists, pediatricians, primary care physicians, and at-risk patient communities
- Partner with medical affairs to support scientific exchange and evidence generation strategies
- Champion the creation of a new standard of care paradigm in the pre-symptomatic T1D space
👥 Cross-Functional Leadership
- Lead and align a high-performing cross-functional brand team including Medical Affairs, Market Access, Sales, Patient Advocacy, Regulatory, and Legal/Compliance
- Serve as the commercial lead and single point of accountability for brand performance
- Foster a culture of collaboration, agility, and patient-centricity across all team interactions
💊 Customer Engagement
- Develop differentiated engagement strategies for key customer segments: immunologists, endocrinologists, diabetologists, pediatric specialists, and genetic counselors
- Build and maintain relationships with Key Opinion Leaders (KOLs), academic medical centers, and professional associations
- Design patient and caregiver engagement programs that support screening, education, and treatment initiation
- Collaborate with patient advocacy organizations to amplify disease awareness and support community building
💰 Market Access & P&L Management
- Partner with market access teams to develop payer strategies, value dossiers, and reimbursement frameworks
- Own the brand P&L, manage budget allocation, and ensure optimal return on investment across all marketing activities
- Monitor brand performance metrics, sales trends, and market dynamics; adjust strategies proactively
🚀 Launch Excellence & Optimization
- Lead post-launch brand optimization activities, identifying gaps and opportunities in the commercial model
- Develop and refine HCP and patient journey maps to identify barriers and accelerators to adoption
- Implement robust tracking and measurement frameworks to assess campaign effectiveness and ROI
🔍 Competitive Intelligence & Insights
- Monitor the competitive landscape, pipeline developments, and emerging market dynamics in the T1D disease modification space
- Synthesize market research, customer insights, and real-world data to inform strategic decisions
- Anticipate market shifts and develop contingency strategies
✅ Compliance & Ethics
- Ensure all marketing activities comply with pharmaceutical regulations, Sanofi's internal policies, and applicable local/regional codes of conduct
- Champion ethical promotion and maintain the highest standards of scientific integrity
Pursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.
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Skills Required
- Experience in brand strategy and marketing in pharmaceuticals or healthcare
- Strong understanding of immunology and endocrinology
- Proven ability to drive market shaping initiatives and disease awareness
- Experience managing cross-functional teams and P&L
- Excellent communication skills with experience engaging KOLs and stakeholders
Sanofi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sanofi and has not been reviewed or approved by Sanofi.
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Retirement Support — Retirement support stands out through a notably strong 401K matching structure (e.g., 150% match up to a 6% contribution), which materially boosts total rewards for long-tenured employees.
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Parental & Family Support — Parental and family support is positioned as unusually robust, including a global gender-neutral paid parental leave standard (14 weeks) and added supports such as childcare assistance and adoption/surrogacy/infertility help.
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Equity Value & Accessibility — Equity participation is made more accessible via an Employee Stock Purchase Plan that includes a meaningful purchase discount and matching/free-share mechanics, increasing perceived total compensation beyond base pay.
Sanofi Insights
What We Do
We are Sanofi, an innovative global healthcare company. We chase the miracles of science to improve people’s lives. Our team, across some 100 countries, is dedicated to transforming the practice of medicine by working to turn the impossible into the possible. We provide potentially life-changing treatment options and life-saving vaccine protection to millions of people globally, while putting sustainability and social responsibility at the center of our ambitions. Interactions with this account must comply with the Terms: https://bit.ly/sanofi-terms
