Brand Strategy Associate

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives®.

With $273 billion in assets under management as of March 31, 2025, we invest across three multi-strategy platforms: Credit, GP Strategic Capital, and Real Assets. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation.

Together with over 1,200 experienced professionals globally, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

The Role:

Sitting at the intersection of branding and business strategy, Blue Owl’s Brand Strategy team drives the creative stewardship, activation, and governance of firm-level marketing initiatives and materials. The Brand Strategy Associate will support the execution of strategic initiatives that drive brand awareness and enhance the firm’s brand presence and identity. The Analyst will create and maintain firm-level marketing materials, assist in campaigns, and collaborate with cross-functional teams to ensure consistent branding and messaging across channels.

Responsibilities:

• Assist in the development and execution of brand marketing campaigns and activations across channels that drive brand awareness among Blue Owl’s target audiences; institutional investors, financial advisors, and users of our capital

• Support in the design, development, distribution, and maintenance of firm-level marketing collateral, including articles, presentations, brochures, white papers, emails, graphics, etc.

• Assist in bringing the Blue Owl brand story and value proposition to life across mediums and channels

• Assist in the creation and execution of email campaigns, tracking performance, and optimizing engagement

• Contribute to digital marketing and social media efforts 

• Collaborate and manage external vendors effectively

Requirements:

• Bachelor's degree in Marketing, Communications, or related field

• 3-4 years in relevant brand strategy, advertising, or marketing experience

• Experience in alternative asset management or financial services ideal, but not required 

• Enthusiastic about branding and marketing to produce the highest quality result

• Strong communication, design, and project management skills; creative with a keen eye for branding

• Experience with marketing and design tools such as Adobe Creative Suite, Canva, HubSpot, and Monday.com

• Excellent written, verbal, and interpersonal communication skills; highly organized with impeccable attention to detail

• Ambitious self-starter with the ability to work independently, no task too big or too small  

• Resourceful, solutions-oriented problem-solver

• Strong working knowledge of Office Suite, with emphasis on PowerPoint and Excel

This role will be in the office 4 days per week, remote 1 day

It is expected that the base annual salary range for this New York City-based position will be $100,,000 - $120,000. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance .