FocusKPI is looking for a Brand Strategist (Naming) to join the Brand & Creative Team within our client.
Work Location: Remote - anywhere in the US
Duration: 12 months contract with possibility of extension depending on your performance & budget
Pay Range: $65/hr to $75/hr
Responsibilities:
- Naming
- Drive naming projects for major product, feature, and event launches - from discovery, briefing, to name generation, alignment, then rollout (internal and external)
- Connect brand foundations and long-term product vision
- Evolve naming process for consistency, coherency, and scale
- Brand strategy
- Support portfolio brand positioning, brand research, brand development, and brand systems design
- Support brand refresh across go-to-market and product integration
- Form and evangelize brand POVs - backed by data, evidence, and craft expertise
- Influence brand-level messaging, marketing, and advertising
Requirements:
- Bachelor's degree in Marketing, Communications, or equivalent experience
- 5-8 years of hands-on experience with naming, brand strategy, positioning, and messaging
- Top 3 tech skills: Async collaboration, decision making, documentation, and excellent live facilitation of video meetings
- Top 3 soft skills: Have done plenty of hands-on naming- from soup to nuts (not just a manager of the process), excellent written and verbal communication, ability to facilitate alignment diplomatically, and translating the audience needs into compelling brand stories
- Experience in multiple industries. Consumer tech & B2B SaaS is a plus.
- Able to prioritize, manage deadlines, and work both independent and collaboratively in a
- fast-paced, highly dynamic environment
- Comfortable collaborating with a wide range of stakeholders, including brand experts and brand
- novices.
- Embrace agile approach to developing brand strategy and rolling it out
- Excellent communicator (written and verbal) with a concise and open style
- Bonus points for naming in more than one industry, including B2B SaaS naming experience
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
What We Do
FocusKPI brings deep domain experience in business and marketing analytics to enable our clients to unlock growth-driving insights from data. We help our clients develop action-oriented analytics and data science products that are customized to company-specific needs and integrated into their platforms for ongoing use. Our Accelerators, a toolbox of frameworks and models built over 10+ years, fast-track projects by capitalizing on our experience.
Capabilities:
Predictive Analytics
AI / Machine Learning
Measurement
Text Analysis
Key Industries Served:
Retail Media
B2B & B2C Sales, Marketing, and Merchandising
Software & Applications