Brand Strategist – Social Media

Job Title: Brand Strategist – Social Media

Organization: Brand & Market Communications, Marketing

Closing Date: 12-Aug-25

Please attach your updated CV while applying for this position

Overview:

Build and safeguard the consistency of the brand while designing and implementing diverse initiatives that ensure the brand remains vibrant, relevant, and aligned with the organization's mission to drive business growth and customer engagement.

Key Responsibilities:

Consistent Brand Health:

• Assessing brand health in key parameters like brand preference, brand imagery, ad likeability, clear and understandable communication, brand equity etc. and formulate approaches to address statistical variance

• Ensuring timely “brand shift” strategies based on consumer & business demands and insights

Brand Relevance across social, digital and other ecosystem:

• Utilizing the segment insights and brand platform to formulate the brand guideline as per different digital platforms - which contains brand personality, brand assets, brand elements, tone of voice, design guidelines etc.

• Translating brand strategies into directions for different marketing executions

• Maintaining consistency of the brand assets across all internal and external communication communications

• Ensuring strategic and architectural alignment of Grameenphone brand with the global Telenor brand framework

• Anchoring the company-wise brand management effort in collaboration with the stakeholders: internal, external and group

Engage community base:

• Understand, assess and nurture digital ecosystem for online community

• Launch periodic campaign to engage Grameenphone community across the ecosystem, to keep the brand vibrant and relevant in regular social media conversation

• Trigger nostalgia and other emotional factors to humanize the social personal of the brand

Ensure Consistency of Brand Assets:

• Formulate, nurture and drive brand assets – both established and news ones – defining the target segment, give newer purpose and meaning – while plugging the asserts to regular day to day brand activities

Anchoring Brand Strategy:

• Anchoring the brand strategy in line with company/business strategy

• Syncing all products, services and initiatives under one brand story with proper customer insight

• Ensuring proper utilization of customer segmentation insights & target segment strategies into actions for marketing and relevant functions

• Constructing and disseminating the Grameenphone brand platform with brand promise, positioning, value propositions and activities

Periodic Brand Equity building initiatives:

• Ensuring appropriate trend spotting and consumer insight

• Anchoring appropriate brand insight efforts like segmentation, brand equity etc

• Instilling new age marketing efforts (example: data driven digital marketing, experiential marketing etc) in the broader team

Educational & Professional Qualifications:

• Undergraduate degree in Business specializing in- Marketing Analytics/Marketing Communication/Consumer Behavior/Consumer Life-cycle/ Business Strategy/ Brand Strategy/ Digital Analytics etc.

• At least 4 to 6 years of experience in brand management within the telecom, FMCG, or tech-driven industries is preferred

Experience & Key Competencies:

• Proven ability to shape brand perception and lead high-impact campaigns

• Proficient in social media strategy analytics and programmatic advertising

• Skilled in analyzing business metrics to refine marketing strategies

• Expertise in leveraging market trends to optimize brand engagement

Special Skills:

• Strategic Thinking: Craft long-term marketing roadmaps for digital-first and product-driven communication

• Analytical Mindset: Interpret data to assess campaign effectiveness and business impact

• Innovation & Creativity: Passion for disruptive marketing tactics and emerging digital trends

• Collaboration: Experience working with cross-functional teams, agencies, and external partners